Gavin Poole, CEO of iCITY, talks about the redevelopment of the Olympic park into a creative hub, and why, despite no advertising so far, nearly half the space on offer has already been let.» Read More
One year from Wednesday, Aug. 8, the 2008 Olympic Games will begin in Beijing -- focusing the world's attention on China like never before. As part of our one-year countdown to the games, CNBC sent Darren Rovell and Melissa Lee to China for a series of special reports.
If you're watching CNBC today, you'll see my piece on the battle of shoe brands in China as the Olympics approaches. (You can also see it on CNBC.com right now or in clip below). Anyway, unfortunately there's only so much to fit in in "television time" and I had three great interviews with top executives from Nike, adidas and Li-Ning. So I thought it would only be fair if I could run the best parts of the three interviews in the blog.
I know. Why am I talking about this? You thought this was a sports business blog. Well, this week I've been trying to give you something a little bit different as I'm filing from Beijing. (Programming reminder: Next week, we're taking you behind the business of the 2008 Olympic games. You can watch my stories on CNBC or see them here on the Web site.) Anyway, back to my thought.
China is looking to score big in hosting the Beijing 2008 Olympic Games next August, but the judging will be very tough.
Before coming to Beijing this week to cover the year before the Olympic stories, I read several articles about the city trying to fix bad English translations. Signs that supposedly read "Don't Bother" instead of "Do Not Disturb" and a place called Ethnic Minorities Park dubbed in English as "Racist Park."
I'm here thanks to a long plane ride, during which I watched "Blades of Glory" twice and read two books on the history of China. You thought the Boston Celtics were a dynasty? Imagine being dominant for 300 years! Anyway, I've come all this way so that I can bring you all the important business stories of the '08 games on the year-out anniversary on Wednesday, August 8 and actually throughout next week on CNBC.
The anticipation gets pretty heady when you've got 13 hours on a plane, with little more than a book, a bad movie and a magazine to keep you busy. I am in Beijing, China. I left Washington Dulles airport at 10:15 pm and landed in Beijing at 2:00 in the afternoon the next day. I'm here reporting a number of stories on what businesses are doing to prepare for the olympics (they are just about one year away), how this country is seeing unprecedented economic growth and how companies are harnessing that boom to help their own bottom lines.