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  • NBC's Mobile Audience Surges for Olympics: Zucker Thursday, 18 Feb 2010 | 9:52 AM ET

    More people are using mobile to get information about the Olympics than ever before, Jeff Zucker, CEO of NBC Universal, told CNBC Thursday.

  • Fast And Curious Thursday, 18 Feb 2010 | 8:49 AM ET
    Lindsey Vonn of the Unites States looks on after a training run for the Alpine Skiing Women's Downhill at the Vancouver 2010 Winter Olympics.

    The Spyder skiwear company would love nothing better than to arrive in Vancouver for the 2010 Olympics this week amidst a little controversy.  Enter the  "slippery suit."

  • What's the Cost of Olympic Gold? Wednesday, 17 Feb 2010 | 12:00 PM ET
    Vancouver 2010 Winter Olympics gold medal

    Ask the athletes, and they'll say it’s all the years of training, dedication, perseverance, hardship, sweat, and pain they've endured on their path to Olympic glory. But ask a CNBC "By the Numbers" blogger, and he'll tell you something quite different...

  • A Different Kind of Olympic Drama: Foreclosure Wednesday, 17 Feb 2010 | 11:11 AM ET

    The Whistler-Blackcombe resort, where the Alpine events such as snowboarding and ski-jumping are being held, could go into foreclosure this week, smack dab in the middle of the Olympics.

  • One-on-One With Bode Miller Tuesday, 16 Feb 2010 | 10:56 AM ET
    Bode Miller of the United States competes in the Alpine skiing Men's Downhill.

    Before Bode Miller won the bronze in the downhill yesterday, we spoke with him about that "60 Minutes" interview, how people perceive him and what, if anything, he'll do to change it.

  • One-on-One With Bode Miller's Agent Tuesday, 16 Feb 2010 | 10:07 AM ET
    USA's Bode Miller celebrates in the finish area during the Men's Vancouver 2010 Winter Olympics Downhill event.

    On Monday, American Bode Miller -- who famously went 0-for-5 in Torino in 2006 -- scored a bronze in the men's downhill. Darren Rovell sat down with Miller's agent, CAA's Lowell Taub, to talk about the Bode business.

  • Miller Scores Bronze, Sponsors To Capitalize? Monday, 15 Feb 2010 | 5:58 PM ET
    USA's bronze medallist Bode Miller celebrates during the medal ceremony for the Men's Alpine skiing downhill event.

    If I were to tell you that Bode Miller—who won the bronze medal in the downhill on Monday -- still has sponsors, you'd likely ask me HOW

  • What Is 'World's Fastest' Really Worth? Saturday, 13 Feb 2010 | 4:20 PM ET
    Whistler Sliding Centre in Whistler, Canada.

    While the "world's fastest" label might make a roller coaster more marketable, it doesn't make a sliding track more marketable to us. For the majority of people, speed is relative. It only matters who comes in first, second and third.

  • The fog clears and black trees appear on the mountain at the Whistler Creekside Alpine skiing venue of the Vancouver 2010 Winter Olympics.

    Another day and another note from the USOC. This time it's from Senator Orrin Hatch talking about "unfair and unauthorized marketing of the Olympic Games."

  • Ralph Lauren Makes Most Of Opening Ceremony Role Friday, 12 Feb 2010 | 9:39 AM ET

    When you see the Opening Ceremony tonight, it might be hard to resist saying "I want that" as Team USA strolls by.

  • Olympics: Making the Most of A Major Investment Friday, 12 Feb 2010 | 8:57 AM ET
    View of the BC Place Stadium which will host the Winter Olympics opening and closing ceremonies in downtown Vancouver.

    Major events like the Olympics and Oscars offer a rare opportunity for marketers in this changing media landscape.

  • Procter & Gamble Deepens Olympic Drive Thursday, 11 Feb 2010 | 9:38 AM ET
    Pringles

    The consumer products maker unveiled a "Thanks, Mom" campaign, with commercials highlighting the role of U.S. athletes' mothers while also offering them financial help with Vancouver travel expenses.

  • Looking For Sales Gold Wednesday, 10 Feb 2010 | 11:41 AM ET

    Betting that shoppers will want to look like the athletes on the medal stand, Macy’s, Polo Ralph Lauren, Target, Nike and others are outfitting their stores with apparel collections inspired by the games.

  • Games Go Mobile With Broadband Backbone Wednesday, 10 Feb 2010 | 11:41 AM ET
    A Bell Canada technician at work at Whistler Olympic Park.

    Bell Canada Enterprises' and Avaya's IP network will be powerful and versatile, c overing everything from logistics to communications to security.  And, yes, you can watch the games on your phone.

  • Just The Ticket For Fans Wednesday, 10 Feb 2010 | 11:41 AM ET
    US speed skater Shani Davis performs during a training session at Richmond Olympic Oval in Vancouver, ahead of the Vancouver 2010 Olympics.

    In an Olympic first, , organizers have set up a  fan-to-fan ticket marketplace. “It’s a safe and secure way to sell tickets to other fans around the world," says a Games spokesman.

  • The Money Pit That's Become Hosting Olympic Games Wednesday, 10 Feb 2010 | 11:40 AM ET
    View of the BC Place Stadium which will host the Winter Olympics opening and closing ceremonies in downtown Vancouver.

    "The cost of hosting an Olympic Games in the 21st century has escalated to such astronomical heights that it is almost certainly a losing proposition," says one sports business expert.

  • Is Olympic Marketing Rule Too Stringent? Thursday, 4 Feb 2010 | 9:49 AM ET

    While the goal is obviously to prevent ambush marketing, the rule certainly hurts Olympians from signing deals with non-sponsors since those companies are longshots to be granted waivers.

  • Get Ready for the 'Twitter Oscars' Friday, 29 Jan 2010 | 2:34 PM ET

    Get ready because it's "Twitter Oscars" season, the time of year when we all stop to recognize outstanding achievement in brevity.

  • The winter Olympics in Vancouver, Canada, are supposed to be a distraction from harsh economic realities and lift our spirits. Instead, it may itself be a victim of these brutal times.

  • Rio Rising: 2016!!! Friday, 2 Oct 2009 | 4:58 PM ET
    Rio olympic city

    Brazil wins another vote of confidence today when Rio de Janeiro was selected as the host city for the 2016 Olympic Games.