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  • The fog clears and black trees appear on the mountain at the Whistler Creekside Alpine skiing venue of the Vancouver 2010 Winter Olympics.

    Another day and another note from the USOC. This time it's from Senator Orrin Hatch talking about "unfair and unauthorized marketing of the Olympic Games."

  • Ralph Lauren Makes Most Of Opening Ceremony Role Friday, 12 Feb 2010 | 9:39 AM ET

    When you see the Opening Ceremony tonight, it might be hard to resist saying "I want that" as Team USA strolls by.

  • Olympics: Making the Most of A Major Investment Friday, 12 Feb 2010 | 8:57 AM ET
    View of the BC Place Stadium which will host the Winter Olympics opening and closing ceremonies in downtown Vancouver.

    Major events like the Olympics and Oscars offer a rare opportunity for marketers in this changing media landscape.

  • Procter & Gamble Deepens Olympic Drive Thursday, 11 Feb 2010 | 9:38 AM ET
    Pringles

    The consumer products maker unveiled a "Thanks, Mom" campaign, with commercials highlighting the role of U.S. athletes' mothers while also offering them financial help with Vancouver travel expenses.

  • Looking For Sales Gold Wednesday, 10 Feb 2010 | 11:41 AM ET

    Betting that shoppers will want to look like the athletes on the medal stand, Macy’s, Polo Ralph Lauren, Target, Nike and others are outfitting their stores with apparel collections inspired by the games.

  • Games Go Mobile With Broadband Backbone Wednesday, 10 Feb 2010 | 11:41 AM ET
    A Bell Canada technician at work at Whistler Olympic Park.

    Bell Canada Enterprises' and Avaya's IP network will be powerful and versatile, c overing everything from logistics to communications to security.  And, yes, you can watch the games on your phone.

  • Just The Ticket For Fans Wednesday, 10 Feb 2010 | 11:41 AM ET
    US speed skater Shani Davis performs during a training session at Richmond Olympic Oval in Vancouver, ahead of the Vancouver 2010 Olympics.

    In an Olympic first, , organizers have set up a  fan-to-fan ticket marketplace. “It’s a safe and secure way to sell tickets to other fans around the world," says a Games spokesman.

  • The Money Pit That's Become Hosting Olympic Games Wednesday, 10 Feb 2010 | 11:40 AM ET
    View of the BC Place Stadium which will host the Winter Olympics opening and closing ceremonies in downtown Vancouver.

    "The cost of hosting an Olympic Games in the 21st century has escalated to such astronomical heights that it is almost certainly a losing proposition," says one sports business expert.

  • Is Olympic Marketing Rule Too Stringent? Thursday, 4 Feb 2010 | 9:49 AM ET

    While the goal is obviously to prevent ambush marketing, the rule certainly hurts Olympians from signing deals with non-sponsors since those companies are longshots to be granted waivers.

  • Get Ready for the 'Twitter Oscars' Friday, 29 Jan 2010 | 2:34 PM ET

    Get ready because it's "Twitter Oscars" season, the time of year when we all stop to recognize outstanding achievement in brevity.

  • The winter Olympics in Vancouver, Canada, are supposed to be a distraction from harsh economic realities and lift our spirits. Instead, it may itself be a victim of these brutal times.

  • Rio Rising: 2016!!! Friday, 2 Oct 2009 | 4:58 PM ET
    Rio olympic city

    Brazil wins another vote of confidence today when Rio de Janeiro was selected as the host city for the 2016 Olympic Games.

  • Around lunchtime word broke that Rio de Janeiro will host the 2016 Olympics putting the games in South America for the first time. Is there a trade here?

  • Rio de Janeiro Will Host the 2016 Olympics Friday, 2 Oct 2009 | 12:58 PM ET
    Chicago Olympic Candidate Flag

    The 2016 Olympics are going to Rio de Janeiro, putting the games in South America for the first time.  Rio beat surprise finalist Madrid in the last round of voting.

  • Busch: Obama Olympic Bid  Friday, 2 Oct 2009 | 10:45 AM ET
    Andrew Busch

    Here's my view: Obama would only make the trip if he knew Chicago was going to get it. Since his HC/Energy/Fin Reg Reform has stalled, the President needs a victory.

  • Obama's Olympics Pitch Highlights 'Sacred Trust' Friday, 2 Oct 2009 | 4:54 AM ET

    In a hometown pitch for the world's biggest sporting event, President Barack Obama lobbied Olympic leaders to give the 2016 Summer Games to Chicago, saying the U.S. "is ready and eager to assume that sacred trust."

  • Eunice Kennedy Shriver Dies at 88 Tuesday, 11 Aug 2009 | 9:41 AM ET
    Eunice Kennedy Shriver

    President John F. Kennedy's sister Eunice Kennedy Shriver, who carried on the family's public service tradition by founding the Special Olympics and championing the rights of the mentally disabled, died Tuesday morning, her family said in a statement. She was 88.

  • UK Olympic Woe$: Badminton for Boxing? Tuesday, 16 Jun 2009 | 12:03 PM ET
    Proposed Olympic Stadium for 2012 Olympic Games, Stratford, east London, England.

    Britain's Olympic athletes, already hit by cost cuts last year, could face another round if the government changes hands.

  • Will the London Games Be the 'Recession Olympics'? Friday, 29 May 2009 | 8:17 AM ET
    Proposed Olympic Stadium for 2012 Olympic Games, Stratford, east London, England.

    With public debt swelling and the British taxpayer having to foot the bill for once-almighty banks such as the Royal Bank of Scotland or Lloyds, the 2012 London Olympic Games are posing a considerable challenge to a city that celebrated wildly in 2005 when it trumped Paris's bid to host the prestigious sports event.

  • Phelps Won't Face Pot Possession Charges: Sheriff Monday, 16 Feb 2009 | 3:35 PM ET
    Michael Phelps

    A South Carolina sheriff said Monday he was not going to charge swimmer Michael Phelps after a photo of the 14-time gold medalist showed him smoking from a marijuana pipe.

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