CNBC's Morgan Brennan reports obstacle race courses are the fastest growing sport in the U.S. right now. The company's CEO Joe DeSena hopes to get to 42 countries and turn this into an Olympic sport.» Read More
More people are using mobile to get information about the Olympics than ever before, Jeff Zucker, CEO of NBC Universal, told CNBC Thursday.
The Spyder skiwear company would love nothing better than to arrive in Vancouver for the 2010 Olympics this week amidst a little controversy. Enter the "slippery suit."
Ask the athletes, and they'll say it’s all the years of training, dedication, perseverance, hardship, sweat, and pain they've endured on their path to Olympic glory. But ask a CNBC "By the Numbers" blogger, and he'll tell you something quite different...
The Whistler-Blackcombe resort, where the Alpine events such as snowboarding and ski-jumping are being held, could go into foreclosure this week, smack dab in the middle of the Olympics.
Before Bode Miller won the bronze in the downhill yesterday, we spoke with him about that "60 Minutes" interview, how people perceive him and what, if anything, he'll do to change it.
On Monday, American Bode Miller -- who famously went 0-for-5 in Torino in 2006 -- scored a bronze in the men's downhill. Darren Rovell sat down with Miller's agent, CAA's Lowell Taub, to talk about the Bode business.
If I were to tell you that Bode Miller—who won the bronze medal in the downhill on Monday -- still has sponsors, you'd likely ask me HOW
While the "world's fastest" label might make a roller coaster more marketable, it doesn't make a sliding track more marketable to us. For the majority of people, speed is relative. It only matters who comes in first, second and third.
Another day and another note from the USOC. This time it's from Senator Orrin Hatch talking about "unfair and unauthorized marketing of the Olympic Games."
When you see the Opening Ceremony tonight, it might be hard to resist saying "I want that" as Team USA strolls by.
Major events like the Olympics and Oscars offer a rare opportunity for marketers in this changing media landscape.
The consumer products maker unveiled a "Thanks, Mom" campaign, with commercials highlighting the role of U.S. athletes' mothers while also offering them financial help with Vancouver travel expenses.
Betting that shoppers will want to look like the athletes on the medal stand, Macy’s, Polo Ralph Lauren, Target, Nike and others are outfitting their stores with apparel collections inspired by the games.
Bell Canada Enterprises' and Avaya's IP network will be powerful and versatile, c overing everything from logistics to communications to security. And, yes, you can watch the games on your phone.
In an Olympic first, , organizers have set up a fan-to-fan ticket marketplace. “It’s a safe and secure way to sell tickets to other fans around the world," says a Games spokesman.
"The cost of hosting an Olympic Games in the 21st century has escalated to such astronomical heights that it is almost certainly a losing proposition," says one sports business expert.
While the goal is obviously to prevent ambush marketing, the rule certainly hurts Olympians from signing deals with non-sponsors since those companies are longshots to be granted waivers.
Get ready because it's "Twitter Oscars" season, the time of year when we all stop to recognize outstanding achievement in brevity.
The winter Olympics in Vancouver, Canada, are supposed to be a distraction from harsh economic realities and lift our spirits. Instead, it may itself be a victim of these brutal times.
Brazil wins another vote of confidence today when Rio de Janeiro was selected as the host city for the 2016 Olympic Games.