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  • Gold Medals: How much is the raw gold worth? Monday, 11 Aug 2008 | 6:16 PM ET

    As the United States has racked up 3 gold medals, and counting, behind China currently with 9, how much is the gold in a gold medal worth in the futures market? 

  • NBC Universal Off to Fast Start With Olympic Ratings Monday, 11 Aug 2008 | 11:55 AM ET

    NBC Universal's Olympics coverage is drawing huge audiences, helped by the extravagant opening ceremony and swimming star Michael Phelps, and setting the stage for what could be record TV ratings for the Summer Games.

  • CEOs on Being 'Recession-Resistant,' the Games & More Monday, 11 Aug 2008 | 11:22 AM ET

    CEOs from McDonalds, Adidas and WPP Group looking to boost sales from the long-awaited Beijing Olympic games, talked about their various strategies to expand brand image, their views on the economy, and more on CNBC.

  • Speedo Living Up To Hype At Olympics Monday, 11 Aug 2008 | 9:24 AM ET
    Speedo

    I'm not sure if it's the suit, the swimmer or the fact that everyone has switched over, but Speedo says that 22 of 24 swimming medals won through Monday afternoon Beijing time have been won by swimmers wearing Speedo.

  • World Markets Olympic Challenge: Medal Round Leaders Monday, 11 Aug 2008 | 9:05 AM ET

    Medal Round - Day 1: After a week of ups and downs, we are now up to the medal round.  The playing field has been narrowed from twenty countries to ten.  And the winners are...

  • Li Ning Co. Rides Opening Ceremony Monday, 11 Aug 2008 | 4:53 AM ET

    With a very minimal involvement in these games, Li Ning Co. has all of a sudden come away as a big winner, thanks to their namesake and chairman lighting the torch in Friday's Opening Ceremony.

  • Olympics Ticket Scam Monday, 11 Aug 2008 | 2:02 AM ET

    I'm sure you've heard about the unbelievable Olympics ticket scam reportedly run by a guy out of England who has done this a couple times before. It's been hard to get the numbers on how many people got scammed, but it seems like it spanned the U.S., Europe, Asia and Australia.

  • American swimmer Michael Phelps needed a little help from his friends on Monday to keep alive the dream of an unprecedented eight Olympic golds.

  • Score One For Li Ning Monday, 11 Aug 2008 | 12:01 AM ET

    The Beijing Organizing Committee's choosing of former Olympic gymnast Li Ning to be the final torchbearer and the cauldron lighter must have rubbed the folks at adidas and Nike the wrong way.

  • Phelps Is Maxxed Out On Friends Sunday, 10 Aug 2008 | 11:48 PM ET
    Michael Phelps with a Fu Manchu.

    With a gold in the 4x100 relay this morning, Michael Phelps now has eight gold medals to his name and two for this Olympiad. The bad news? He's not allowed to have any more friends.

  • Will the Olympic games in Beijing (starting tonight on NBC) provide a boost to apparel companies Nike and Polo Ralph Lauren, which are both official sponsors?

  • China's Games Party Set For "Big Bang" Start Friday, 8 Aug 2008 | 1:42 AM ET

    China celebrates its ancient past and modern power when the Olympics open on Friday, looking to put criticism behind it as world leaders arrived in Beijing.

  • Catch Thursday's exclusive Web Extra video on CNBC.com for trades not covered on the show.

  • Today's Top Videos: Olympics, Citigroup & More... Thursday, 7 Aug 2008 | 6:01 PM ET

    AIG reports weak earnings and further write-downs, while GE says the Beijing Olympics will help boost the company's brand image. Following are today's top videos:

  • Beijing Olympics: Will They Be A Media Game Changer? Thursday, 7 Aug 2008 | 4:10 PM ET
    NBC

    But the Olympics are far more than just a boost for NBC Universal, they're also an unprecedented experiment with online content distribution, bound to transform the way media companies distribute their content.

  • Nike And Its "Goat Intestines" Shoe Thursday, 7 Aug 2008 | 12:36 PM ET
    Nike

    The shoes Bernarnd Lagat will be running in--the Air Matumbo from Nike--seem to weigh as much as a potato chip bag, but that's not the best part.

  • Beijing Olympics: Payoff for Sponsors Wednesday, 6 Aug 2008 | 11:35 AM ET

    With the Olympics about to begin, some multinationals are betting big with over $800 million in sponsorship rights.  Does the big investment in advertising payoff?

  • American Dollar Has Worth In China Wednesday, 6 Aug 2008 | 10:06 AM ET

    A colleague of mine here in China took a picture of the concession prices on the Olympic Green, where the Bird's Nest and the Water Cube are.

  • Beijing's Amazingly Cheap Fireworks Wednesday, 6 Aug 2008 | 8:54 AM ET
    Fourth of July fireworks

    Friday's Opening Ceremonies are going to be what I'm calling the most expensive four hours in sports history. The Chinese are going to spare no expense in their coming out party to the world.

  • It's All Speedo's Cash For Michael Phelps Wednesday, 6 Aug 2008 | 12:39 AM ET

    For the second straight Summer Olympiad, swimsuit maker Speedo is floating a $1 million prize to Michael Phelps if he ties Mark Spitz's 1972 gold medal record of seven gold medals in a single Olympics.