CNBC's Morgan Brennan reports obstacle race courses are the fastest growing sport in the U.S. right now. The company's CEO Joe DeSena hopes to get to 42 countries and turn this into an Olympic sport.» Read More
But the Olympics are far more than just a boost for NBC Universal, they're also an unprecedented experiment with online content distribution, bound to transform the way media companies distribute their content.
The shoes Bernarnd Lagat will be running in--the Air Matumbo from Nike--seem to weigh as much as a potato chip bag, but that's not the best part.
With the Olympics about to begin, some multinationals are betting big with over $800 million in sponsorship rights. Does the big investment in advertising payoff?
A colleague of mine here in China took a picture of the concession prices on the Olympic Green, where the Bird's Nest and the Water Cube are.
Friday's Opening Ceremonies are going to be what I'm calling the most expensive four hours in sports history. The Chinese are going to spare no expense in their coming out party to the world.
For the second straight Summer Olympiad, swimsuit maker Speedo is floating a $1 million prize to Michael Phelps if he ties Mark Spitz's 1972 gold medal record of seven gold medals in a single Olympics.
A strong earthquake rocked the western Chinese provinces of Sichuan and Gansu on Tuesday, killing one person and injuring 23 near the site of May's devastating quake that killed at least 70,000 people.
I think I've been to roughly 75 stadiums and arenas throughout my life and I think I'm going to come away from these Olympics ranking the Bird's Nest and the Water Cube as the top two.
Michael Phelps showed up in Beijing with a Fu Manchu. It had our group here buzzing about whether the most high profile Olympic swimmer was really going to keep it throughout the games.
Ever since Waldi entered our world at the 1972 Olympic Games, mascots have been an essential part of this event. So without further to do, here are my top five Olympic mascots. Unfortunately, the five "fuwa" from this year's games didn't make the cut.
In the spirit of the Beijing Olympics set to begin on Friday, we thought it would be fun to apply a CNBC twist to the summer games. Which World Market Index is poised to win the gold?
I've arrived in Beijing. It's hot and muggy. And despite all the reports that I wouldn't be able to see my feet in front of me, I have to say, the heat more than anything seems to be the issue for me.
Beijing’s ‘Green’ Olympics are going to be one of the most smog-ridden Games ever but this offers tremendous opportunities for clean technology suppliers, where American firms excel.
Beijing has vowed the Olympic Games will take place under blue skies, not the murky "sauna" haze that has shrouded the city recently, but even on apparently clear days pollution levels may not be safe for athletes.
In one of the most unprecedented moves in sports business history, Nike has agreed to allow its Olympic swimmers to wear the Speedo LZR Racer suit for Olympic competition.
Which beverage maker will win the gold in 2008? Coca-Cola Chairman Neville Isdell told CNBC that sponsoring the Beijing Olympic games gives Coke the world's biggest marketing stage.
I hope this will become your ultimate destination to catch up with the business of the Games--from the most marketable athletes who will now cash in to the athletes who might lose their chance of a payday due to fractionally missing out on that gold medal. We kick off the Olympic theme today with one of my favorite stories: Dan and Dave.
Beijing is ready to expand an already drastic pollution-cutting scheme by taking more cars off the roads and shutting more factories if air quality remains a problem during the Olympic Games, state media said on Monday.
Protests against China's policies at home and abroad, as well as marketing techniques used by companies that are not official Olympic sponsors, have made the Beijing games a risky proposition for some sponsors.
One of Beijing's most important subway lines seized up on Monday when the mass of passengers forced workers to close off entrances for safety on the first working day of pre-Olympic traffic restrictions.