CNBC's Morgan Brennan reports obstacle race courses are the fastest growing sport in the U.S. right now. The company's CEO Joe DeSena hopes to get to 42 countries and turn this into an Olympic sport.» Read More
The journey to Sochi has meant sacrifice for many Olympians who have had to live hand-to-mouth to pay for coaching fees, travel and monthly expenses.
For the few world experts able to set an Olympic medal's market value, the metal in the medal is an afterthought.
Under Armour shares closed 2.4 percent lower after the U.S. Speedskating sought to switch to different Under Armour suits, the WSJ reported.
The absence of skier Lindsey Vonn and the shock dethroning of snowboarder Shaun White have created a gaping hole for a new sporting superstar to fill.
CNBC's Carl Quintanilla reports where Russia's Putin is showing up around Sochi, and provides an update on the controversy facing Under Armour's speed skating suits.
U.S. speedskating team's miserable performance during the first week of the Olympics has turned the speculation to their high-tech skinsuits.
CNBC's Carl Quintanilla reports on highlights from last night's competition, and provides the latest medal count from Sochi
CNBC's Michelle Caruso-Cabrera has the highlights from last night's competition, Under Armour's problems in outfitting the athletes, and the latest medal count from Sochi
A shipment the Russian government refused to allow Chobani to send to American athletes in Sochi will be donated to food banks. NYT reports.
CNBC's Michelle Caruso-Cabrera reports on the latest medal count in Sochi, and provides highlights from Wednesday's competition and a preview of today's events.
CNBC's Carl Quintanilla reports on the latest medal winners in the Sochi Winter Olympics, as the U.S. men's hockey team prepares to compete.
CNBC's Carl Quintanilla reports on how warmer than normal weather is impacting competition at the Winter Olympics. Also an update on the gold medal count, as U.S. snowboarder Kaitlyn Farrington takes the gold.
Sochi broadcasts on Russian-language TV have continued showing mockery of Olympians from other nations, especially the United States.
CNBC's Michelle Caruso-Cabrera reports on the popularity of fur coats in Russia.
CNBC asked pro athletes, coaches and team owners for their financial advice for Sochi Olympians. Here are their top tips.
CNBC's Carl Quintanilla explains why it is going to be difficult to pick medal winners in the men's hockey matchup. Also a look at the latest Olympic medal count.
CNBC's Carl Quintanilla samples caviar-flavored Lays potato chips, and attempts a downhill ski run.
CNBC's Carl Quintanilla has the latest medal update from the Olympic Games in Sochi, and provides a preview of upcoming Olympic events.
NHL Hall of Famer Ken Dryden, discusses the emotion and focus needed to compete in the Olympic hockey competition. Five teams can win, Canada, Russia, Sweden, Finland and the U.S., says Dryden.
Olympic hopeful Shaun White came in fourth place in the halfpipe competition after athletes complained about the mogul-like conditions of the vertical grade, reports CNBC's Michelle Caruso-Cabrera.