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As France gets set to take on Germany in the World Cup quarter finals, CNBC's Steve Sedgwick and Carolin Roth take a look at which country's stock market is winning and who drinks the most.
Henrik Gullberg, senior FX strategist at Deutsche Bank, discusses the best "value bets" on teams likely to lift the coveted soccer World Cup trophy.
Nike of the U.S. and Germany's Adidas and Puma, the three largest soccer apparel companies, poured marketing money into the tournament.
Robert Tuchman, president at Goviva, explains why this World Cup has been pivotal for the perception of soccer in the U.S and that advertisers will definitely "start pouring money" in the sport.
The success of the U.S. at the World Cup hasn't just meant mega-TV ratings, but also a spike in merchandise sales.
"Squawk Box's" Andrew Ross Sorkin shows team spirit by sporting a red, white and blue bodysuit.
NBC Sports' Dave Briggs, "SportsDash" host, provides a preview of Tuesday's matchup between team USA and Belgium.
The South Korean national soccer team returned home from the World Cup only to be pelted with taffy.
Although Germany may have won the game, and the U.S. may have advanced, ESPN came out as the winner of Thursday's big soccer match.
Discussing how Nike is growing their running sector and how much the World Cup is impacting sales, with Paul Swinand, Morningstar equity analyst.
Mike Amour, CEO of Project Worldwide, says the success of advertising campaigns at the World Cup depends on the ability of each firm to portray their brand's authenticity.
Emerging markets experts at Deutsche Bank, JPMorgan and Morgan Stanley are bearish on investing in Brazil regardless of the World Cup.
FIFA revealed that it has banned Uruguay's Luis Suarez for 9 games and 4 months for biting opponent at World Cup.
CNBC's Dominic Chu reports FIFA has banned Luis Suarez for 9 games and from all soccer activities for 4 months.
CNBC's Dominic Chu and Morgan Brennan provide a preview of the duel between the U.S. and Germany in Thursday's bid for the World Cup.
Steve Nash, founder of the Steve Nash Foundation, shares his view of Uruguay striker Luis Suarez's alleged bite.
Mark Sutcliffe, CEO, Hong Kong Football Association, says match-fixing is a worldwide problem that FIFA needs to take seriously. He discusses how Hong Kong is tackling the crime.
The U.S. men's soccer team may have suffered a heart-wrenching draw in the final seconds of its World Cup contest with Portugal on Sunday, but the close game meant big business for Buffalo Wild Wings.
Mark Hulbert, digest editor at Hulbert Financial, explains an academic study which analyzes a correlation between a team's performance at World Cup to its country's stock market action the following day.
NBC Sports' Dave Briggs, "SportsDash" host, has the latest details on the World Cup competition.