Ian Livingston, CEO of BT, tells CNBC about their plans to make premier league soccer matches free for their broadband customers, directly coming up against Sky.» Read More
Ivan Gazidis, CEO of the Arsenal Football Club claims that the Premiere League is the world's first global sports league and it's important for Arsenal to personally embrace fans in Asia.
Any Eurocrat trying to think up a PR campaign for battered Europe should watch TV tonight. Euro 2012, the football tournament that kicks off with Poland against Greece in Warsaw, offers a vision of the perfect Europe, the Financial Times reports.
Darren Rovell thinks the new initiative from Chevy is groundbreaking.
CNBC's Phil LeBeau reports on statements made by General Motors on its decision to pull ads from Facebook.
CNBC's Phil LeBeau reports General Motors is saying "no" to Super Bowl and Facebook ads, but "yes" to a 5-year deal with soccer giant, Manchester United.
A new study by Dutch bank ING shows a third of Europeans would sacrifice money in return for the glory of their team winning the UEFA European Football Championship this summer.
Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.
What follows is a list of the wives of 10 athletes who’ve made names for themselves as columnists, models, designers and more.
The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.
Stakes are high in Ponte Vedra Beach this weekend as golf players vie for the top spot in the world rankings, with Brandel Chamblee, lead analyst at The Golf Channel, and James Tisch, president & CEO of Loews Corporation.
For some, feuds are as integral to spectator sports as the game itself. Read ahead to see which recent sports feuds have been exciting, thrilling and explosive.
With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.
Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.
Billionaires can buy every toy that catches their fancy, including antique cars, jumbo jets, and spaceships. What are some of the toys the world’s billionaires have bought?
In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
Europe’s 20 richest football teams defied the continent’s financial woes to generate total revenue of $5.8 billion last season, according to a new report by business advisory firm Deloitte.
CNBC's Bertha Coombs and Jon Fortt, report Facebook has filed papers with the SEC for a Q2 IPO. Also, Defense Secretary, Leon Panetta announced today, the U.S. will shift it's strategy in Afghanistan; at lease 70 people were killed at a soccer match turned violent in Egypt; and American Airlines is looking to cut 13,000 jobs.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.
On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.