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  • Arsenal Football Club to Embrace Asian Fans  Sunday, 10 Jun 2012 | 9:49 PM ET

    Ivan Gazidis, CEO of the Arsenal Football Club claims that the Premiere League is the world's first global sports league and it's important for Arsenal to personally embrace fans in Asia.

  • How EU Politicians Can Learn From Football Friday, 8 Jun 2012 | 2:37 AM ET

    Any Eurocrat trying to think up a PR campaign for battered Europe should watch TV tonight. Euro 2012, the football tournament that kicks off with Poland against Greece in Warsaw, offers a vision of the perfect Europe, the Financial Times reports.

  • One World Futbol

    Darren Rovell thinks the new initiative from Chevy is groundbreaking.

  • GM Defends Decision to Pull Ads From Facebook  Thursday, 31 May 2012 | 1:16 PM ET

    CNBC's Phil LeBeau reports on statements made by General Motors on its decision to pull ads from Facebook.

  • GM Defends Marketing Strategy  Thursday, 31 May 2012 | 10:24 AM ET

    CNBC's Phil LeBeau reports General Motors is saying "no" to Super Bowl and Facebook ads, but "yes" to a 5-year deal with soccer giant, Manchester United.

  • Europeans Would Add to Austerity Pain for Soccer Glory Thursday, 31 May 2012 | 9:46 AM ET
    Chelsea FC

    A new study by Dutch bank ING shows a third of Europeans would sacrifice money in return for the glory of their team winning the UEFA European Football Championship this summer.

  • Handicapping the Spelling Bee Wednesday, 30 May 2012 | 5:41 PM ET

    Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.

  • Money-Making Athlete Wives Tuesday, 29 May 2012 | 4:29 PM ET
    The stereotype about professional athletes’ wives is they’re not much more than gold-digging arm candy, with few accomplishments of their own. The stereotype no longer applies today, thanks to the efforts of some high-profile women who established themselves well before they married their famous husbands.Many of the wives of today’s professional athletes are entrepreneurs and business professionals. Some of them have been so successful in their chosen fields they are as famous as their husbands.

    What follows is a list of the wives of 10 athletes who’ve made names for themselves as columnists, models, designers and more.

  • Logic of Realignment Won’t Be Clear For a Decade Tuesday, 15 May 2012 | 5:43 PM ET
    Big XII Conference

    The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.

  • Golf Players Championship  Friday, 11 May 2012 | 7:50 AM ET

    Stakes are high in Ponte Vedra Beach this weekend as golf players vie for the top spot in the world rankings, with Brandel Chamblee, lead analyst at The Golf Channel, and James Tisch, president & CEO of Loews Corporation.

  • Explosive Sports Feuds Thursday, 26 Apr 2012 | 5:03 PM ET
    What would professional sports be without trash talking, grudges, beefs and rivalries? For some, feuds are as integral to spectator sports as the game itself, and sometimes, a contentious situation between star athletes, their coaches and team owners is as enthralling as the score, and can create additional interest in the main event.Some sports feuds are legendary, such as Mike Piazza and Roger Clemens; Muhammad Ali and Joe Frazier; John Rocker and the entire city of New York. Some feuds starte

    For some, feuds are as integral to spectator sports as the game itself. Read ahead to see which recent sports feuds have been exciting, thrilling and explosive.

  • Lin Outsells Kobe On NBA's Best Selling Jersey List Thursday, 26 Apr 2012 | 7:48 AM ET
    Jeremy Lin

    With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.

  • 76th Masters Begins Today  Thursday, 5 Apr 2012 | 6:28 AM ET

    Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.

  • Billionaire Toys Monday, 2 Apr 2012 | 5:15 PM ET
    There are few sensations that can beat the thrill of a frivolous purchase. After struggling all month to make sure that the rent, bills and car payments are paid in a timely fashion, it can be downright exhilarating to blow a big chunk of change on something unnecessary.Sadly, the thrill passes once the next billing cycle kicks in. That $300 pair of shoes may have seemed like a well-deserved extravagance, but now it’s starting to feel like an ill-advised and anxiety-provoking mistake.The morning

    Billionaires can buy every toy that catches their fancy, including antique cars, jumbo jets, and spaceships. What are some of the toys the world’s billionaires have bought?

  • Tiger Woods' Popularity Apparent Again Monday, 26 Mar 2012 | 10:59 AM ET
    Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Top Soccer Teams in Europe by Revenue Thursday, 9 Feb 2012 | 12:28 AM ET
    FC Barcelona

    Europe’s 20 richest football teams defied the continent’s financial woes to generate total revenue of $5.8 billion last season, according to a new report by business advisory firm Deloitte.

  • Facebook Files IPO  Wednesday, 1 Feb 2012 | 7:26 PM ET

    CNBC's Bertha Coombs and Jon Fortt, report Facebook has filed papers with the SEC for a Q2 IPO. Also, Defense Secretary, Leon Panetta announced today, the U.S. will shift it's strategy in Afghanistan; at lease 70 people were killed at a soccer match turned violent in Egypt; and American Airlines is looking to cut 13,000 jobs.

  • Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

  • Sunday Ticket In Your Car? DirecTVAuto Has Arrived Friday, 16 Dec 2011 | 1:11 PM ET
    Direct TV Auto

    For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.

  • Why The NBA Can't Do The Chris Paul Deal Thursday, 8 Dec 2011 | 10:16 PM ET
    Chris Paul

    On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.