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  • Prince Sports CEO on State of Tennis  Friday, 29 Aug 2014 | 12:00 PM ET

    Mike Ballardie, CEO Of Prince Sports talks about the state of the sport and his company's latest innovations.

  • Big retailers hit the court  Thursday, 28 Aug 2014 | 2:58 PM ET

    Mass retailers are getting into the game of athletic apparel, CNBC's Robert Frank reports.

  • How tennis players cash in  Thursday, 28 Aug 2014 | 12:48 PM ET
    Jo-Wilfried Tsonga of France returns the ball in a match against Grigor Dimitrov of Bulgaria during a Rogers Cup Toronto semi-final match in Toronto, Canada.

    CNBC's Robert Frank reports tennis creates some of the wealthiest athletes in the world.

  • Tennis tech hits new level  Thursday, 28 Aug 2014 | 11:55 AM ET

    The new smart racquet from Babolat has sensors integrated into the handle that allow players access information like power, impact location and number of strokes. CNBC's Robert Frank hits with pro Jo-Wilfried Tsonga.

  • Putting the 'smartest' racket in tennis to the test Thursday, 28 Aug 2014 | 11:50 AM ET
    Jo-Wilfried Tsonga of France returns the ball in a match against Grigor Dimitrov of Bulgaria during a Rogers Cup Toronto semi-final match in Toronto, Canada.

    Babolat's Play, a smart racket that tracks a tennis player's performance, may take the tennis tech battle to a whole new level.

  • TBT: Björn Borg's Babolat racquet  Thursday, 28 Aug 2014 | 11:45 AM ET

    The "Squawk Alley" team takes a look back at a wooden Babolat VS racquet used by tennis great Björn Borg. Babolat produced their first animal gut strings back in 1875.

  • Top picks at US open  Thursday, 28 Aug 2014 | 8:46 AM ET

    Former pro tennis player and coach and ESPN tennis analyst Brad Gilbert, discusses the hot names in tennis at this year's U.S. Open.

  • Squawk sports: Tennis vs. golf  Thursday, 28 Aug 2014 | 8:41 AM ET

    CNBC's Robert Frank reports from the U.S. Open in Queens, New York, and shares what Roger Federer had to say about what golf can learn from the sport of tennis.

  • Sharapova's success with Sugarpova  Tuesday, 19 Aug 2014 | 10:20 AM ET

    CNBC spoke to tennis star Maria Sharapova, about her tennis game and building a business empire.

  • Sports bucket list: Top 10 coolest seats in sports Tuesday, 12 Nov 2013 | 8:56 AM ET
    Seating at the newly renovated Madison Square Garden.

    Some of these seats provide a view you've never seen before. Others enable you to see and be seen with movers and shakers of Wall Street, Hollywood and sports.

  • I'd love to win the Australian Open: Andy Murray  Thursday, 31 Oct 2013 | 12:45 PM ET

    Professional tennis player Andy Murray, talks about his new graphene racquet, his "boring" recovery from a back injury and which Grand Slam he'd like to win next.

  • State of American Tennis  Monday, 9 Sep 2013 | 12:00 AM ET

    Patrick McEnroe on the USTA's efforts to find the next great American champion.

  • Big tournament, bigger money  Tuesday, 3 Sep 2013 | 2:24 PM ET

    CNBC's Robert Frank reports Roger Federer's net worth is $71 million according to Forbes, but he is falling in the rankings. Also, a look at Rafael Nadal's watch, the most expensive timepiece on the court.

  • Time is money ... lots of it  Tuesday, 3 Sep 2013 | 10:57 AM ET

    Rafael Nadal is known for his skills on the tennis court, And at this year's U.S. Open, he's wearing a specially-designed $690,000 timepiece. CNBC's Robert Frank has the details.

  • Sponsors Set Up For Big Business at the U.S. Open  Monday, 26 Aug 2013 | 12:00 AM ET

    CNBC's Mike Tomaso went behind the scenes as sponsors prepared for the start of one of the biggest sporting events of the year.

  • Why this hedge fund hot shot is a triple threat  Wednesday, 21 Aug 2013 | 8:43 AM ET

    Twenty-three year old Sam Barnett, SBB Research Group, discusses how he is using his professional gig to fund his tennis career, all while pursuing a Ph.D. at Northwestern University.

  • How Women's Tennis Is Booming in Asia  Monday, 24 Jun 2013 | 4:45 AM ET

    Stacey Allaster, chairman and CEO of WTA, discusses women's tennis 40 years after the creation of the WTA, how Asia is becoming the most active region and sponsorship deals.

  • The Golden Age of Men's Tennis at Wimbledon  Monday, 24 Jun 2013 | 12:40 AM ET

    Tennis fans descend on Britain as day one of the Wimbledon tournament gets underway. CNBC's Louisa Bojesen caught up with the world's no. 1 player, Serbia's Novak Djokovic, and asked about his expectations for the tournament

  • Tennis Star Rafael Nadal Enters Record Books  Sunday, 9 Jun 2013 | 8:10 PM ET

    Rafael Nadal tore up the record books by winning his 8th French Open. The Spaniard beat fellow country men David Ferrer in straight sets to become the first man to win 8 singles title at the same tournament.

  • WTA Championships Moving to Singapore  Wednesday, 8 May 2013 | 11:45 PM ET

    Stacey Allaster, Chairman & CEO of the WTA; Andrew Georgiou, CEO of World Sport Group talk about what the record five year deal to bring the Women's Tennis Association to Singapore will do for Asian sporting events.