Some of these seats provide a view you've never seen before. Others enable you to see and be seen with movers and shakers of Wall Street, Hollywood and sports.» Read More
The public means to put pressure on Payne, but Rometty is in a much tougher position. She has so much to lose.
In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
If you’re a professional athlete, injuries are almost guaranteed. However, sometimes the off-field injuries are so bizarre they become noteworthy.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
When GNC hit the market in April, it had its fair share of critics. But GNC has emerged as the top IPO in a year where six percent less money was raised than 2010, according to the Wall Street Journal.
These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.
For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.
On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.
Basketball's labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.
However long they were married, the price of breaking the contract was huge -- sometimes even reached nine figures.
Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.
The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.
In November 2009, classic tennis brand Sergio Tacchini signed Novak Djokovic to a 10-year sponsorship deal. It was an incredible coup for the brand which filed for bankruptcy in 2007 and was bought by Chinese businessman Billy Ngok in 2008 for $42 million. The story got even better as Djokovic rose to No. 1 in the world and won three of four Grand Slams in 2011, including the US Open on Monday. But the tale isn't as positive as it should be for Sergio Tacchini. Although terms of Djokovic's deal aren't clear, insiders say the company is likely going to have a hard time paying off his multi-million bonuses this year.
Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.
When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.
CNBC's Darren Rovell reports on the catering company providing food at the U.S. Open.
CNBC's Darren Rovell has the latest details from one of the world's largest annual sporting events.
CNBC's Darren Rovell has the story on the business of tennis, with Gordon Boggis, Prince Sports CEO, who discusses the use of new technologies to sell racquets.
It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.
CNBC's Darren Rovell has the story on 24-year old tennis star Novak Djokavic collecting major marketing deals as the U.S. open nears.