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  • Virginia 'Ginni' Rometty

    The public means to put pressure on Payne, but Rometty is in a much tougher position. She has so much to lose.

  • Tiger Woods' Popularity Apparent Again Monday, 26 Mar 2012 | 10:59 AM ET
    Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Costly Off-Field Athlete Injuries Thursday, 22 Mar 2012 | 4:54 PM ET
    If you’re a professional athlete, injuries are almost guaranteed. Whether it’s a repetitive stress injury from tennis, a torn ACL from football or something more brutal like a hockey stick to the face, sports injuries are simply a part of life for the professional athlete.Those who spend their hours on the field may court blunt force trauma, but that doesn’t mean they can’t injure themselves off the field as well. During this year’s baseball spring training, New York Yankees pitcher Joba Chamber

    If you’re a professional athlete, injuries are almost guaranteed. However, sometimes the off-field injuries are so bizarre they become noteworthy.

  • Tebow, Brady Have Taken On Tough Endorsement Challenges Wednesday, 11 Jan 2012 | 6:55 PM ET

    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

  • GNC is IPO Star Of 2011 Wednesday, 28 Dec 2011 | 10:01 AM ET

    When GNC hit the market in April, it had its fair share of critics. But GNC has emerged as the top IPO in a year where six percent less money was raised than 2010, according to the Wall Street Journal.

  • Athlete Getaway Homes Thursday, 22 Dec 2011 | 3:32 PM ET
    Athletes don’t work in offices, restaurants or big box stores like most of us, but that doesn’t mean that their lives are stress-free. They need a place to retreat to in the off-season, a sanctuary where they can escape from the anxiety that would plague anyone who’s paid millions of dollars to surf for a living.What follows are homes where some of the leading athletes flee after the arena goes dark and the crowd roar becomes a distant echo. Some of these houses are on the market, awaiting buyer

    These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.

  • Sunday Ticket In Your Car? DirecTVAuto Has Arrived Friday, 16 Dec 2011 | 1:11 PM ET
    Direct TV Auto

    For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.

  • Why The NBA Can't Do The Chris Paul Deal Thursday, 8 Dec 2011 | 10:16 PM ET
    Chris Paul

    On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.

  • Sports: NBA Rejected! Thursday, 1 Dec 2011 | 2:34 PM ET
    Jason Kidd #2 of the Dallas Mavericks drives against LeBron James #6 of the Miami Heat in Game Six of the 2011 NBA Finals.

    Basketball's  labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.

  • 11 Costly Sports Divorces Wednesday, 2 Nov 2011 | 12:07 PM ET
    On Oct. 31, 2011, the world was blindsided by the news that reality TV star Kim Kardashian was divorcing her husband, National Basketball Association star Kris Humphries. The couple had married on Aug. 20, 2011 in a storybook wedding worth . A mere 72 days later, however, Kardashian had filed for divorce, citing irreconcilable differences.Fortunately, the couple had a prenuptial agreement in place, so each party is likely to walk away from the union with their finances intact. This puts Humphrie

    However long they were married, the price of breaking the contract was huge -- sometimes even reached nine figures.

  • Tom Cruise as Jerry Maguire

    Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.

  • The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.

  • 2011 US Open Singles Men's Champion Novak Djokovic of Serbia poses with his trophy atop the Empire State Building on September 13, 2011 in New York City, New York.

    In November 2009, classic tennis brand Sergio Tacchini signed Novak Djokovic to a 10-year sponsorship deal. It was an incredible coup for the brand which filed for bankruptcy in 2007 and was bought by Chinese businessman Billy Ngok in 2008 for $42 million. The story got even better as Djokovic rose to No. 1 in the world and won three of four Grand Slams in 2011, including the US Open on Monday. But the tale isn't as positive as it should be for Sergio Tacchini. Although terms of Djokovic's deal aren't clear, insiders say the company is likely going to have a hard time paying off his multi-million bonuses this year.

  • There's Nothing Like The Packers Economy Thursday, 8 Sep 2011 | 4:12 PM ET
    Green Bay Packers QB Aaron Rodgers

    Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.

  • Michigan State

    When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.

  • U.S. Open Wide     Wednesday, 31 Aug 2011 | 2:57 PM ET

    CNBC's Darren Rovell reports on the catering company providing food at the U.S. Open.

  • Day Three at the U.S. Open     Wednesday, 31 Aug 2011 | 1:53 PM ET

    CNBC's Darren Rovell has the latest details from one of the world's largest annual sporting events.

  • The Prince of Tennis     Wednesday, 31 Aug 2011 | 10:44 AM ET

    CNBC's Darren Rovell has the story on the business of tennis, with Gordon Boggis, Prince Sports CEO, who discusses the use of new technologies to sell racquets.

  • ‘CNBC SportsBiz: Game On’ Is Official Wednesday, 31 Aug 2011 | 10:18 AM ET

    It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.

  • U.S. Open: Selling #1     Wednesday, 31 Aug 2011 | 12:42 AM ET

    CNBC's Darren Rovell has the story on 24-year old tennis star Novak Djokavic collecting major marketing deals as the U.S. open nears.