Stacey Allaster, CEO of the Women's Tennis Association, discusses how the likes of China's Li Na has supported the growth of the sport in Asia.» Read More
In the midst of the economic crisis, sports teams were in need of sponsorship dollars. So they jumped at a company that was willing to bail almost all of them out. The deals came at a recessionary discount, in some cases with a generous payment plan and, perhaps most importantly, with very few questions asked about the company. The story isn’t completely over yet, but in the annals of sports marketing, it’s pretty apparent that the SpongeTech story will go down as one of the industry’s most cautionary tales.
Less than five hours from now, LeBron James will tell ESPN, on its hour special called “The Decision,” what team he is going to. As part of the deal with ESPN, James’ business team, LRMR Marketing, was given ad inventory to sell.
On Sunday afternoon, Tomas Berdych walked onto the court to play the biggest match of his life: The Wimbledon finals against Rafael Nadal. But there was something seriously wrong.
Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.
The Nathan’s Famous Hot Dog Eating Contest has had additional sponsors over time. Before Takeru Kobayashi took the contest to the next level, it was sponsored by online sportsbook BetWWTS.com. There was Old Milwaukee and Gold’s Mustard and now Heinz.
Not everyone is going to die in estate tax-free 2010. And with that in mind — my words, not theirs — the New York Sportimes of World Team Tennis have dreamed up a unique way to sell a sponsorship.
As John Isner's match against Nicolas Mahut yesterday went on and on and on, many began to speculate, what sports drink company would try to cash in the longest tennis match in history?
John Isner and Nicolas Mahut are still playing in the longest match in tennis history after the match was suspended due to darkness. So far the match has lasted nine hours and 58 minutes over two days and has featured 163 games of back-and-forth action.
For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.
For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.
Lost in the talk of the formation of college football mega conferences led by the Pac-10 and the Big 10 is that bigger isn’t necessarily more profitable. Yes, there are certain teams that will make sense for both conferences, but let’s not forget that we’re dividing money here.
The Maloof family is a powerful force in business, both in sports as owners of the Sacramento Kings and organizers of the Maloof Money Cup, and in Las Vegas, where they own The Palms. I sat down with the oldest brother Joe Maloof to talk about their sports enterprise.
Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.
Sports fans love lists and that means that a new offshoot of Dan Abrams’ Mediaite site called SportsGrid has a pretty good chance of being a highly trafficked site. SportsGrid.com, which will launch Wednesday morning, borrows the PowerGrid system built for its sites like Mediaite, the main site that includes rankings of media members and Styleite, a fashion and beauty culture site, and translates it to the sports world.
Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.
Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship.
Out of all those who were draft eligible this past weekend, no one has been labeled by NFL teams more "off limits" than Tony Washington, an offensive tackle from Abilene Christian, who some people had going as early as the late portion of the second round.