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  • Apple's "Mac vs. PC" ads are advertising legend now, and in 30 seconds can do more to spotlight the differences between Apple and Microsoft than just about anything else. So effective, they even annoyed Bill Gates. Microsoft's counter-attack? Jerry Seinfeld (!)

  • Apple's Back-to-School Bonanza Wednesday, 20 Aug 2008 | 4:16 PM ET
    Back to school

    There has been so much written about Apple and the iPhone recently: the 3G issues, the MobileMe mess, the so-called Apps Kill Switch controversy, the iPod and its battery/BBQ issues, the company's $20 billion in cash, and a stock that continues to try to claw its way back from the doldrums. What investors ought to be focusing on, instead, is the back-to-school shopping season.

  • Will eBay Users Buy the New Strategy Now? Wednesday, 20 Aug 2008 | 2:20 PM ET

    This has been a rough year for eBay, and now the company is trying to do something about it. Trouble is, you have to wonder whether making its business model similar to Amazon.com, which has been eating eBay's lunch this year, is the right way to go.

  • Palm Strikes Curious Treo Deal Wednesday, 20 Aug 2008 | 10:01 AM ET
    Palm Treo Pro

    The Palm Treo Pro is one of the most anticipated product releases in the company's history. Riding the wave of the Centro smartphone, Palm was in a position to capitalize nicely on its marketplace momentum with Treo Pro's release Wednesday. But there's a hitch...

  • Hewlett-Packard Profit, Sales Beat Forecasts Tuesday, 19 Aug 2008 | 5:15 PM ET
    Hewlett Packard

    Hewlett Packard reported a profit that rose over last year and beat analysts' forecasts by 3 cents a share. Sales also beat expectations.

  • Inside Intel Today Tuesday, 19 Aug 2008 | 4:36 PM ET
    Intel's headquarters in Santa Clara, California.

    This is an important week for Intel, a company at a kind of competitive and technological crossroads. The company is hosting its annual developers' forum in San Francisco, with chairman and former CEO Craig Barrett delivering today's keynote.

  • Analyst: Apple's iPhone Devours Market Share Tuesday, 19 Aug 2008 | 11:16 AM ET
    Apple iPhone

    Over the past few weeks, several Wall Street kernels have popped when it comes to Apple. And this morning, Pacific Crest Securities' Andy Hargreaves focuses on Apple's iPhone and its momentum in the marketplace.

  • Deal or No Deal? EA & Take-Two, Round 2 Monday, 18 Aug 2008 | 3:47 PM ET

    First there was the craziness with Yahoo and Microsoft. Will they? Won't they? Should we even care anymore? Now, to quote Yogi Berra, it's like deja vu all over again, with investors in Electronic Arts and Take-Two Interactive wondering whether this marriage will ever come off, or whether the wheels come off the deal instead.

  • Autodesk Shares Jump 10% as Profit Tops Forecasts Thursday, 14 Aug 2008 | 5:52 PM ET

    Autodesk posted a quarterly profit slightly above its own forecast as revenue gained 18 percent, and issued a forecast that was above many analyst estimates, lifting its shares by 7 percent.

  • Google Headquarters

    Apple's numbers have long been staggering; the way this company has grown; the way it continues to beat the Street; the way new products fly off shelves; the way Apple generates profits. But nothing is more staggering than Apple's market cap.

  • NetApp Profit In Line, but Guidance Thumps Shares Wednesday, 13 Aug 2008 | 5:37 PM ET

    Network Appliance reported quarterly earnings that hit analysts' estimates, but the company's shares fell in late trading as the company gave guidance on the soft side.

  • Apple's "Killer Apps" Gives Way to "Kill Switch" Wednesday, 13 Aug 2008 | 1:45 PM ET
    Apple iPhone

    This is another Apple Inc. story working its way through the blogosphere at break-neck speed, spreading like a fungus in a damp swamp of conjecture, fear and a noticeable lack of details.

  • Today's Top Videos: New Dells, Speedos & More Tuesday, 12 Aug 2008 | 6:20 PM ET

    Dell introduces their new line of laptops, designed to have the greatest security, the longest battery life and the most robust design, while Warnaco's Speedo is the most desired swimwear for Olympic swimmers. Following are today's top videos:

  • Google Shows "Dark Side" Of Cloud Computing Tuesday, 12 Aug 2008 | 9:58 AM ET

    When Google's Gmail service went dark last night for about 90 minutes, cutting off millions of users from their email, it shone a bright light on the promise--and problems--of so-called Cloud Computing.

  • Putting a Match to Amazon's Kindle Monday, 11 Aug 2008 | 2:37 PM ET

    The moment I first saw Amazon's Kindle electronic book reader, I thought, "Oh wow, here's a product searching for a market, rather than an innovation addressing an unmet market need." Flash forward to today as Citigroup doubles its Kindle sales projections, from 190,000 to a whopping 380,000 units this year.

  • For Apple Fans: 'I Am Rich' = 'I Am Dumb@f0' Friday, 8 Aug 2008 | 12:43 PM ET

    Put this one into the, "You Gotta Be Kiddin' Me," file. But it's gotten so serious that Apple Inc. was forced to take action.

  • Sorry, Icahn: Yahoo Shareholders Back Board Friday, 1 Aug 2008 | 5:30 PM ET

    So after all the high drama, the passion, the verbal assaults, the hand-wringing, the concerns, worry and bitterness, Yahoo's shareholders have spoken. And they are resoundingly supporting the current board of directors. And I mean resoundingly...

  • That Old iPhone Is Worth Something Thursday, 31 Jul 2008 | 2:43 PM ET

    Apple Inc. was called on the carpet last summer after releasing the original iPhone and then cutting its price just eight weeks after by $200, leaving many Apple fans -- and recent Apple converts -- angry and disgruntled.

  • Apple No Longer Intel-Inside Only? Tuesday, 29 Jul 2008 | 2:02 PM ET

    The Apple switch from IBM's spacerPowerPC microprocessors to Intel's chips made big headlines a couple of years ago, and the relationship by all accounts, has been incredibly beneficial for both.

  • Microsoft's Johnson: What His Leaving Means For Company Thursday, 24 Jul 2008 | 11:05 AM ET
    Microsoft

    Here in Redmond, Washington, at Microsoft's global headquarters, the Johnson news is top of mind. Microsoft is preparing to meet with Wall Street at the company's Financial Analyst Meeting. Now, Microsoft will be forced to deviate--in a serious way--from its prepared agenda

 

  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

Squawk Alley

Re/code

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.

Re/code

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.