Facebook has been plagued by criticism of its slowing U.S. growth, the fact that it only recently started showing ads to mobile users, and questions about whether its ads work. But now ComScore is out with a study that validates the core of Facebook’s business model: social context makes ads more powerful.
I have always been intrigued by what sets top performers and leaders aside from those who don’t make it to the top. More recently, I’ve become especially interested in what enables them to stay at the top when they get there. Sustainability and longevity as a leader, in particular, has never been in more jeopardy.