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  • '15 Minutes of Fame' Athletes Thursday, 24 May 2012 | 11:49 AM ET
    In 1968, pop artist Andy Warhol said: "In the future, everyone will be world-famous for 15 minutes." Unlike most of his art, the saying found a foothold in pop culture, and to this day it’s commonly used to describe the here-today-gone-tomorrow status of many celebrities.Like reality show stars and pop singers, professional athletes are celebrities, too, and for every Michael Jordan who parlays his athletic stardom into successful business ventures, there are dozens of others who burst into the

    For every Michael Jordan, there are dozens who have just a brief moment in the sun. Read ahead to see athletes who faded away after their 15 minutes of fame.

  • Crowdfunding More Marketing Than Fundraising: Opinion Thursday, 24 May 2012 | 11:45 AM ET

    Many confuse crowdfunding campaigns as fundraising efforts, because they call on the general public for support. Here's why they are more akin to consumer marketing efforts.

  • Changing Your Business Model When Tweaks Are Not Enough Thursday, 24 May 2012 | 10:11 AM ET
    The Business Model Innovation Factory

    The author says, thriving in the midst of today’s frenetic pace of change requires a new set of approaches and tools.

  • Beijing, China

    Continued weakness in China’s economic data, as well as growing risks of a Greek exit from the euro zone, will drive Beijing to launch aggressive stimulus measures in order to prevent a further deterioration of growth in the world’s second largest economy, economists and strategists told CNBC.

  • Top 10 Countries for Chinese Investments Wednesday, 23 May 2012 | 6:51 PM ET

    The massive financing needs of China's two biggest trading partners — the U.S. and Europe — could leave Beijing spoiled for choice as it plans to spend $560 billion in foreign investments over the next five years.

  • Sheryl Sandberg

    She steered clear of any controversial issues -- no talk about the Nasdaq or the stock price. She talked quite a lot about working with CEO Mark Zuckerberg and the premium both of them place on honesty and clear, simple communication.

  • A sign outside of the Nasdaq Marketsite in Times Square welcomes Facebook which is set to debut on the Nasdaq Stock Market.

    Despite Facebook’s trading flop, underwriters on the deal, led by Morgan Stanley, are in line to turn a potentially substantial profit through a trading mechanism designed to stabilize the share price, according to people familiar with the matter.

  • Facebook IPO

    Investors looking to short Facebook stock are getting ‘in front of a freight train,’ analyst Laura Martin of Needham & Co. told CNBC.

  • Facebook COO Sheryl Sandberg Goes Back to Harvard Wednesday, 23 May 2012 | 2:44 PM ET
    Sheryl Sandberg, Chief Operating Officer of Facebook.

    Harvard Business School MBA candidates are preparing to hear from one of the school's most high profile alumnus -- Sheryl Sandberg.

  • Shorting Facebook: Fifty Shades of Grey Wednesday, 23 May 2012 | 2:15 PM ET
    Facebook IPO

    If you thought Facebook was a screaming “sell”, could you have shorted its shares on the day of its IPO? That depends on who you ask.

  • Shorting Facebook: Fifty Shades of Grey Wednesday, 23 May 2012 | 2:11 PM ET
    Facebook IPO

    If you thought Facebook was a screaming “sell”, could you have shorted its shares on the day of its IPO? That depends on who you ask.

  • Building A Strategy For Your Career Wednesday, 23 May 2012 | 11:13 AM ET
    How Will You Measure Your Life by Clayton M. Christensen

    Clayton Christensen the acclaimed innovation expert and author of "How Will You Measure Your Life?" offers some guidelines for finding meaning and happiness in work and in life.

  • Beyond Facebook - The Importance of ‘Likeonomics’ Wednesday, 23 May 2012 | 10:43 AM ET
    Likenomics by Rohit Bhargava

    "What if the real secret to selling more and being more profitable had everything to do with an unexpected and human honesty instead of focusing just on perception at all costs?" The author of Likeonomics takes a look at how likeability can restore trust in business.

  • Should Zuckerberg Be Out Defending Facebook? Tuesday, 22 May 2012 | 10:18 PM ET
    Mark Zuckerberg

    Allowing high-frequency computer traders into the stock market is like letting “rats in the granary,” Warren Buffett’s right-hand man said in an exclusive CNBC interview.

  • The National Cable and Telecom show is all about the convergence of content, distribution and technology, and today I had the pleasure of moderating a panel at NCTA's annual show that addressed all those issues.

  • Facebook 'Classic Example of Investor Greed': Bogle Tuesday, 22 May 2012 | 3:25 PM ET
    Facebook

    "When all the parties to a transaction are greedy, this is the kind of outcome you can expect," the leader of the Vanguard Group said of the Facebook IPO.

  • The Warning Signs Behind Facebook's Flop Tuesday, 22 May 2012 | 2:38 PM ET
    Mark Zuckerberg

    While trading glitches at the Nasdaq on the company’s opening day are widely seen as contributing to the sell-off, the stock’s lingering shortcomings are raising questions about whether or not lead underwriter Morgan Stanley (along with other banks) misgauged the demand, and the price of the deal.

  • What Small Business Can Learn From Google Tuesday, 22 May 2012 | 11:25 AM ET
    A sign is displayed outside of the Google headquarters in Mountain View, California.

    The core lessons learned at Google translate readily to any business to create agility, employee engagement, and ultimately, stronger business results.

  • Priscilla Chan and Mark Zuckerberg wed in ceremony held in the backyard of their home in Palo Alto, May 19 2012.

    The speculation about who gets what in the Facebook marriage reflects a common problem in any marriage of (financial) unequals. Experts give views on Zuck's pre-IPO nups.

  • Facebook's Flop: Why Stock's Early Slump May Not Matter Tuesday, 22 May 2012 | 10:28 AM ET
    An image of Mark Zuckerberg, chief executive officer of Facebook Inc., left, with Robert Greifeld, chief executive officer of Nasdaq OMX Group Inc. remotely ringing the opening bell for trading is projected on a screen at the Nasdaq MarketSite in New York.

    “For big company IPOs, what happens in the first two days doesn’t predict what happens over the next six months,” says one expert on stock offerings.