Auto sales in the U.S. are at the highest levels since 2007 and it's the ultra-luxury brands likes Rolls Royce, Ferrari, Bentley, and Lamborghini that are seeing the biggest demand, reports CNBC's Phil LeBeau, live outside CNBC headquarters. (4:31)
Dieter Zetsche, Daimler chairman, introduces the automaker's newest models, including the debut of the AMG A-45 and a new CLA class, priced under $30,000. Will the effort to attract new customers and turnaround the company work? CNBC's Phil LeBeau asks the man in charge about his three-year contract and plans for the company.
Stephan Winkelmann, CEO of Lamborghini, tells CNBC that without going global it is very difficult for any manufacturer - luxury or mass market - to be successful.
Susan Docherty, president of Chevrolet Europe, tells CNBC why the lack of a big event to spark a big restructuring of manufacturing footprint means the European automotive retail recovery will take a lot longer than in the US.
Mike Flewitt, COO of McLaren, tells CNBC that McLaren isn't looking to expand production this year as they aim to keep the brand as exclusive as possible.
Luca de Meo, board member of marketing at Audi, tells CNBC why big brands need to develop ecological cars as well as traditional, powerful motors if they are to compete in a challenging climate.
Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars, tells CNBC that the luxury manufacturer's new Wraith, unveiled at the Geneva Motor Show, is the most powerful Rolls Royce ever built.
Ralf Speth, CEO of Jaguar Land Rover, tells CNBC that Jaguar is investing heavily in UK engineering and will remain a British company, but must take opportunities globally to stabilize the brand.
Stephen Odell, CEO of Ford Europe, tells CNBC that Europe is down between three and five percent, with a lot of indicators suggesting the market has now bottomed out.
McLaren unveiled the P1 at the Geneva Motor Show. The car will retail at $1.3 million and can reach 218 miles per hour.
One of the major international auto shows, the Geneva Motor Show saw launches from some of Europe’s biggest car makers.
Considered as one of the major international auto shows, the Geneva Motor Show is set to reveal more than 50 cars, trucks, and concepts to the press on Tuesday and Wednesday.