For companies like PPR and LVMH, who have spent the past few years building stores across China, the shift toward overseas spending is forcing them to adapt their strategy in China to the tune of: if you can't beat them join them.
For companies like PPR and LVMH, who have spent the past few years building stores across China, the shift toward overseas spending is forcing them to adapt their strategy in China to the tune of: if you can't beat them join them.
The luxury and sports brand group missed first-quarter sales forecasts, particularly for its Gucci fashion label and Puma sports brand, hit by sluggish trading in Europe and slower growth in China.