Wally Blume's invention of that now-famous flavor—a mixture of vanilla ice cream, peanut butter cups and fudge—has met with sweet success. Here's the story of how he made his first million and then some.
At first, Gillette and Schick rejected Todd Greene's HeadBlade, a razor designed specifically for men who shave their heads. Now he counts them among his many customers.
Matt Younkle's quest for a quick beer really paid off. About half of America's professional baseball and football stadiums use his TurboTap technology.
IdeaPaint, which turns any smooth surface into a good-old drawing board, has revolutionized the whiteboard market. Sales for 2009 topped $2 million, but the company hopes to reach $150 million by June of 2012.
Our greatest challenge—and also what excited us the most—was that we were creating and defining an entirely new category and the best part was (and still is) that we got to make the rules. Along the way, we were a bit naïve at times.