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INSIGHT-At Nestle, interacting with the online enemy

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Published: Friday, 26 Oct 2012 | 6:00 AM ET
By: Emma Thomasson
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VEVEY, Switzerland, Oct 26- It looks like mission control: in a Swiss market town, an array of screens in Nestle's headquarters tracks online sentiment. Other companies, such as PepsiCo, Danone and Unilever, have exploited the opportunities to promote themselves online.

   
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