The Google-owned video site has planned to go to head to head with videogame streaming service Twitch for some time.
China's Shanghai Composite index finished in negative turf late Wednesday, as investor confidence remained frail.
The video game industry is getting set to kick off its busiest three months of the year.
Asian investors made a stampede for the exit on Monday on the back of growing fears surrounding the health of China's economy.
Asian equities slid deeper into negative territory on Friday, joining a global sell-off sparked by jitters over China.
The pace of cancellations among U.S. pay TV subscribers quickened in the second quarter as more online viewing options hit the market.
Asian stocks traded mixed on Monday, as investors weighed the possibility of Beijing allowing the yuan to depreciate further and data which showed Japan's economy in contraction.
China's Shanghai Composite index bucked the cautious sentiment across Asia on Monday, surging nearly 5 percent to end at a two-week high.
Asian shares turned mixed late Thursday, as mainland equity markets fell sharply in the afternoon session.
China was the lone bright star in Asia on Monday, after a 'No' vote in Greece ignited a wave of risk aversion.
While Sony's share sale indicates a positive step to expand a profitable business, the move diluted the company's shareholders, says Charles Sizemore, CIO at Sizemore Capital Management.
Sony is raising money to refocus the company on image sensors (for cameras etc.) as it tries to restructure
Asia's stock markets bounced back on Tuesday even as Greece inched nearer toward a debt default.
Alan Murray, Fortune editor, talks about his 6-month investigation into Sony's massive security breach and the multiple warning signs that were ignored.
These companies are expected to show off their virtual reality headsets at the E3 gaming convention.
Asian shares mostly rise on a quiet Friday, with China's Shanghai Composite index edging up to its highest close since January 2008.
Asian equity markets tide over a data-heavy Thursday with advances across the board.
Amid the rise in dollar-yen this week, Ajay Sunder, vice president for ICT at Frost & Sullivan, examines the impact of a weaker yen on export-oriented names like Toyota Motor and Sony.
Atul Goyal, senior analyst at Jefferies, explains why Sony's full-year operating profit, due late Thursday, could beat its guided forecast of 300 billion yen announced last week.
Tim Bajarin, president at Creative Strategies, is surprised that Sony CEO Kazuo Hirai's restructuring efforts are bearing fruit so quickly.