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Apple iPhone 6 and iPhone 6 Plus demand hit a record 4 million in the first day of preorders, the kind of demand Samsung likely envies, an expert said.
Apple's iPhone 6 set a record for pre-orders, with more than 4 million pre-orders for both iterations of the smartphone pouring in.
Asian stock markets were mostly lower on Monday following weak Chinese data while overall trading volumes were light with Japan closed for a holiday.
Asian indices traded mixed on Thursday, overlooking a positive handover from Wall Street.
With Apple widely expected to take the wraps off its latest smartphone, hopes are high that the iPhone 6 would boost Asian suppliers' revenue.
It has been 4 years since Apple introduced a new gadget and the pressure is on for the world's largest tech company to wow at its "special event."
For many Americans over the age of 65, smartphones are too complicated and too counterintuitive to understand.
Apple increased its lead in the U.S. smartphone market as it prepares to unveil its next-generation iPhone, comScore data showed. Re/code reports.
Here's what to expect at Apple's "secretive" event coming up on Tuesday: iPhone, iWatch, payments feature
Some of the names on the move ahead of the open.
Nvidia has sued rival chip-makers Qualcomm and Samsung Electronics, accusing both companies of infringing its patents on graphics processing technology.
While Apple fans are hungry for a new iPhone, some analysts are warning investors from "aggressively buying" the stock ahead of its event on Tuesday.
CNBC's Jon Fortt shows off three new Samsung devices that were launched at its Unpacked event in New York City, the Galaxy Note 4, Note Edge, and the Gear VR headset.
A top contender in the technology space, Samsung unboxes its latest gadgets and shows off its latest innovations.
Trading in Asia was cautious on Thursday with central bank decisions in Japan and Europe in focus.
Sony is committed to the smartphone sector despite calls for it to cut its losses, CEO Kazuo Hirai told CNBC at the IFA 2014 tech show in Berlin.
Samsung attempted to differentiate itself in the smartphone market with its latest offerings, but analysts say it isn't enough to frighten Apple.
Rob Enderle, President & Principal Analyst at Enderle Group, says the new devices were released without necessary apps, which could be problematic for Samsung.
Samsung unveils their latest products at the Samsung Unpacked event in New York City. CNBC's Cadie Thompson shares her first impressions of the new gadgets.
The Edge answers customer calls for a large screen and provides an "uninterrupted experience," says Samsung exec Justin Denison.