It has been 4 years since Apple introduced a new gadget and the pressure is on for the world's largest tech company to wow at its "special event."
For many Americans over the age of 65, smartphones are too complicated and too counterintuitive to understand.
Apple increased its lead in the U.S. smartphone market as it prepares to unveil its next-generation iPhone, comScore data showed. Re/code reports.
Here's what to expect at Apple's "secretive" event coming up on Tuesday: iPhone, iWatch, payments feature
Some of the names on the move ahead of the open.
Nvidia has sued rival chip-makers Qualcomm and Samsung Electronics, accusing both companies of infringing its patents on graphics processing technology.
While Apple fans are hungry for a new iPhone, some analysts are warning investors from "aggressively buying" the stock ahead of its event on Tuesday.
CNBC's Jon Fortt shows off three new Samsung devices that were launched at its Unpacked event in New York City, the Galaxy Note 4, Note Edge, and the Gear VR headset.
A top contender in the technology space, Samsung unboxes its latest gadgets and shows off its latest innovations.
Trading in Asia was cautious on Thursday with central bank decisions in Japan and Europe in focus.
Sony is committed to the smartphone sector despite calls for it to cut its losses, CEO Kazuo Hirai told CNBC at the IFA 2014 tech show in Berlin.
Samsung attempted to differentiate itself in the smartphone market with its latest offerings, but analysts say it isn't enough to frighten Apple.
Rob Enderle, President & Principal Analyst at Enderle Group, says the new devices were released without necessary apps, which could be problematic for Samsung.
Samsung unveils their latest products at the Samsung Unpacked event in New York City. CNBC's Cadie Thompson shares her first impressions of the new gadgets.
The Edge answers customer calls for a large screen and provides an "uninterrupted experience," says Samsung exec Justin Denison.
Take a look at some of Wednesday's midday movers:
CNBC's Jon Fortt reports from Samsung's product launch event on the new Galaxy Note Edge.
Ben Lerer, partner at Lerer Ventures and co-founder and CEO of Thrillist Media Group, shares his opinions on Samsung's products, and the potential for Apple's iWatch.
Justin Denison, Samsung VP of product and strategy, discusses the launch of new products and innovation at Samsung, with CNBC's Jon Fortt.
Samsung has unveiled a virtual reality device as well as 2 new phones. CNBC's Jon Fortt reports the details.