News Summary: Macy's targets millennial shoppers
MACY'S MILLENNIALS: Macy's will add 13 new brands and expand 10 labels it believes will resonate with shoppers between 13 and 30 years old.
THE DETAILS: The roster includes an exclusive Marilyn Monroe fashion collection and a men's T-shirt line from an upstart called Fatal Clothing, which specializes in tattoo-influenced designs. The chain also will offer a collection of runway-inspired fashions that will change monthly. The new items being rolled out this fall and next spring.
BEHIND THE MOVE: Macy's and other retailers are paying more attention to the millennial generation, who are entering their peak earning and spending years.