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Gannett buys do-it-yourself ad tool maker Rovion

MCLEAN, Va. -- Newspaper publisher and TV station owner Gannett Co. said Friday that it bought Rovion, a company that makes a self-service platform for advertisers to create rich media and mobile ads without requiring programming expertise.

Rovion, which was owned by Local Corp., will become part of Gannett's PointRoll, which provides marketing services.

Terms of the acquisition were not disclosed.

Gannett shares fell 38 cents, or 2 percent, to close at $18.24 amid a broad in stocks. Local Corp. fell 21 cents, or 7.2 percent, to close at $2.69.