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Attitude Drinks Adds Daily's Convenience Store Chain in Tennessee and Kentucky

PALM BEACH GARDENS, Fla., Dec. 6, 2012 (GLOBE NEWSWIRE) -- Attitude Drinks (OTCBB:ATTD) (OTCQB:ATTD), an innovative beverage brand development company and creator of the Phase III® Recovery brand, today announced a sales authorization for Phase III® Recovery with Daily's Convenience Stores. Daily's has always been locally owned and operated and strives to provide the finest service available anywhere through its 80 locations in middle Tennessee and Kentucky.

Det Distribution Company is handling Phase III® through their two distribution centers in Kentucky, and The Hand Family Distributors is carrying Phase III® through their five service outlets, two in Kentucky and three in Tennessee.

Jack Shea, EVP Sales said, "The addition of Daily's Convenience Stores to the growing roster of Phase III® Recovery retailers is very good news. Consumers in Tennessee and Kentucky will now be able to purchase Phase III®, the only recovery drink on the market that has the perfect ratio of carb grams to protein grams to ensure efficient muscle recovery after exercise."

Bob Hearn, Regional Sales Manager said, "We are proud to partner with these two fine distributors in this region. Relationships with distributors and retailers like these perfectly reflect the integrity and professionalism needed to establish Phase III® in this market."

About Attitude Drinks:

Attitude Drinks, Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

CONTACT: Roy Warren, CEO Attitude Drinks Incorporated 561.227.2727 roy@attitudedrinks.com http://www.attitudedrinks.comSource:Attitude Drink Co. Inc.