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Apple Sell-Off—When Will It End?

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Published: Monday, 10 Dec 2012 | 5:07 PM ET
Lee Brodie By:

Producer

End to Apple Sell-Off?
Jim Cramer says "it's simple" to figure out when the Apple stock sell-off will end.

By now, you've probably hear a dozen reasons why Apple is selling off.

There's the law of large numbers – that is, Apple's market cap is too big for its own good. Then there's chatter about Steve Jobs and whether Apple can innovate without him.

But Jim Cramer says none of that matters.

"Apple is going down for one simple reason. The vast majority of people who own the stock have big capital gains, and those gains will likely be taxed at higher rates next year," said the Mad Money host.

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Capital gains are one of many elements of the fiscal cliff – the confluence of spending cuts and tax increases scheduled to take effect at the beginning of 2013. Cramer believes investors are selling their shares of Apple and booking profits in 2012 – so they can pay less tax.

"I expect the selling to go on as long as people have big gains," he said. "Conversely, it should let up when you can't get the tax break anymore." (i.e January)

Read More: Fiscal Cliff: America's Looming Economic Crisis

Confused? Think of it like this.

"If I told you that sales taxes are going to go up, maybe big, on large screen TVs come 2013 and you wanted one, wouldn't you buy it before the year ended? Believe me, it's the same calculation with selling Apple," said Cramer. "It's as simple as that."

If Cramer is right, weakness in Apple will likely continue – for now.

Read More: Cramer's Plays on Housing Rebound

Call Cramer: 1-800-743-CNBC

Questions for Cramer? madmoney@cnbc.com

Questions, comments, suggestions for the "Mad Money" website? madcap@cnbc.com


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With shares down 20% in 3 months and marching lower by the day, Jim Cramer explains exactly when he thinks the weakness in Apple will finally end?
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