GO
Loading...

Microsoft Kicks Up Its Surface Tablet Offerings

Tuesday, 11 Dec 2012 | 6:05 PM ET
Microsoft Surface Pro
Source: Microsoft
Microsoft Surface Pro

Microsoft will begin selling its Surface tablet at more retailers within days and is also planning on growing its own retail presence, the company said on Tuesday.

Previously, Microsoft has only sold its tablet in its own stores and on its website, but the company claims that growing interest among retailers has prompted them to allow the retailers to sell Surface tablets even sooner than planned.

The company did not give specific dates as to when additional retailers would begin selling the tablet but said consumers in the U.S. and Australia can expect the device at more retailers in mid-December.

"Our plan has been to expand the retail presence for Surface after the first of the year. Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier," said Steve Schueler, corporate vice president of Microsoft retail sales and marketing, in a company post.

Microsoft will also be turning some of its holiday pop-up stores into permanent Microsoft retailers, the company said.

While the company still hasn't said how many Surface tablets it's actually sold, Panos Panay the general manager for Microsoft Surface said that "The public reaction to Surface has been exciting to see."

  Price   Change %Change
MSFT
---

Featured

Contact Technology

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.