In the latest parody of the popular "Gangnam Style" video, a version featuring three brothers from a Kansas family farm has gone viral—9.5 million views and counting—and has put small family farms and the agriculture industry on the digital map.
Complete with footage of harvesting crops, cows and John Deere tractors,"Farmer Style" showcases the work on the Peterson Farm, a fifth-generation operation in Assaria in central Kansas. With a fourth sibling, Laura Peterson, behind the camera, the brothers horse dance their way across fields and on the back of pickup trucks. "Farmer Style" was even featured on a giant screen at a recent University of Texas-Kansas State football game in front of 50,000 enthusiastic spectators.
The video has turned the siblings into agriculture ambassadors. "The goal was to shed some light on who we really were and how hard we work to feed the world," said Greg Peterson, whose featured in the video with his brothers Kendal and Nathan. "Big cities are just far removed from where food comes from." (Read more: 5 Tips for Raising Entrepreneurial Kids)
Said one fan on the farm's Facebook page,"Who would think that the next generation of rappers would be from the country!?!?!"