Virgin America opened its first domestic airport lounge Wednesday at Los Angeles International Airport. And unlike many other airlines, the new lounge is off limits to children aged 12 and under.
Overall, the Loft lounge is aiming for a decidedly adult, hip vibe including purple and red mood lighting, similar to what you'll find onboard Virgin America flights. The lounge features unique design elements such as red Vitra sofas, Frank Gehry tables, Alessi tableware and local photography featuring Los Angeles' urban landscapes.
Located after security in Virgin's Terminal 3 at LAX, complimentary access is available to Virgin's elite frequent fliers who receive an allocation of passes each year. (Read more: Virgin America Launches Upgraded Loyalty Program) All other passengers with same-day Virgin tickets—including first-class fliers—will have to pony up $40 for lounge entry.
The lounge is among the first child-free airport lounges offered by a U.S. airline. And travelers under the age of 18 must be accompanied by an adult.
The bar area offers snacks and light meals (smoked salmon on a bagel, sushi or soba noodles, anyone?), along with "Lofty Libations"—Virgin and aviation-themed cocktails such as the Virgintini and the Runway Ruddy Mary — all of which are complimentary.
"We do have an age limit for access to the Loft, given that the space features a cocktail bar and is intended to be a relaxing getaway where business and leisure travelers can retreat from the busy airport concourse — and enjoy cocktails and a bite or get a bit of work done using our power charging stations and complimentary WiFi," a Virgin America spokeswoman said.
Malaysia Airlines earlier this year instituted a child-free section on its double-decker Airbus A380s to much controversy. (Read more: Unruly Children Seated Nearby? Not if Malaysia Airlines Can Help It)
Other Virgin lounge amenities include a social area complete with TVs. The Loft is open daily from 6:00 a.m. to 11:30 p.m. For more information, click here.
"Elevating the journey for travelers beyond just getting from point A to Point B is what Virgin America is all about – and the Virgin America Loft at LAX extends that philosophy into the airport space," said Jim Davis, Virgin America's vice president of airports and guest services, in a release.