It was only a matter of time before Instagram got all Facebook on us.
What does Facebook want this information for? Advertising, of course.
Starting Jan. 16, Instagram can share all information about it users with Facebook, affiliates and advertisers. In other words, advertisers in Facebook's ad network just got a lot more information about you if you also use Instagram. This additional information can be used to better target ads, according to the new policy.
But that's not all, to better target ads, the photo-sharing app also reserves the right to use your username, photos and other data in advertisements.
"Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you," Instagram stated in its revised policy changes, which were posted on its website.
Furthermore, you may be featured in an ad without knowing it, but the ad won't even be required to be labeled as an advertisement.
According to the new policy, Instagram "may not always identify paid services, sponsored content or commercial communications as such."
User backlash against the new changes was strong Tuesday as Instagram users took to Twitter to vent about the revisions. The became a trending term on Twitter in the U.S.
Instagram doesn't give its users much choice if they don't like the new terms. In fact, users who don't want their images treated as stock photos only have one option, they must quit Instagram.
Instagram did, however,