Walsh said he expects the coming weather to translate to strong sales of winter apparel. "By the time the storm will be gone, it will be bitter cold," he said. "The abrupt shift will make it feel really cold."
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According to ShopperTrak, a retail technology company that tracks and analyzes retail foot traffic, this Saturday, which is also known as "Super Saturday," is forecast to be the second busiest shopping day of the holiday season.
'Meggings' Are Back!
While this weekend's cold weather could lift retail sales, some specialty retailers already have been getting a boost from popular fashion trends.
"Within specialty apparel, sparkle, glam and glitter are still happening in sweaters," said Thomas Filandro, senior retail analyst at Susquehanna Financial Group. He also noted there has been renewed interest in "meggings," which are the male version of tight-fitting jean leggings for women known as "jeggings."
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Rockers such as Kayne West and Justin Bieber have worn the look on stage, but it's still up for debate whether the look will achieve mass appeal.
One trend that's more certain is shoppers, who have been grouping their retail trips around big events such as "Black Friday."
Retail analyst Filandro expects to see a big surge in business this coming weekend because shoppers will be back after a pronounced lull in store traffic in early December.