Video Ads May Be Coming to Your Facebook Feed
Get ready Facebook users, if you thought 'sponsored' ads were annoying on the social platform, things may be about to get a lot worse.
Facebook may roll out video advertisements in your newsfeed next year, according to a report.
In a move to try and entice TV advertisers, the social network will launch a video ad-product in the first half of next year, according to a report from AdAge, which cites several industry executives.
While the details regarding the features of the advertising product remain vague, sources told Ad Age that the new ad product would be available by April and it would give advertisers access to a large audience of Facebook users on both desktop and mobile. The ads will also be 'autoplay' ads, or ads that begin playing automatically, according to the report.
However, Facebook is considering capping the length of the video ads at 15-seconds, which is shorter than the usual 30-second ad, according to the report.
Other limitations for video ads on Facebook also remain unclear, including what kind of reach advertisers will have to Facebook users. For example, will advertisers be able to only show videos to users who have 'Liked' a certain brand or company? Or will they be able to show ads to all users regardless of any connection between the user and product being advertised?
Details aren't certain yet, but Facebook is looking to cash in on higher-paying video ads, according to the report.
CNBC reached out to Facebook, but they declined to comment.