CNBC Unveils New Primetime Programming Lineup
CNBC GREENLIGHTS TWO SERIES, PLANS FIRST PREMIERE FOR 2013 AND EXPANDS DEVELOPMENT SLATE WITH 4 NEW UNSCRIPTED PROJECTS
Premiere Dates Set For New Series:
"Treasure Detectives" on Tuesday, March 5th at 9PM ET And
"The Car Chasers" on Tuesday, March 5th at 10PM ET
ENGLEWOOD CLIFFS, N.J., December 20, 2012— CNBC today unveiled the network's new primetime programming lineup that will air during CNBC Prime. CNBC has greenlit two series: TREASURE DETECTIVES from Endemol USA and THE CAR CHASERS from ITV Studios America in association with Leepson Bounds Entertainment. CNBC Prime's new series will premiere on Tuesday, March 5th. "Treasure Detectives" and "The Car Chasers" mark the first reality series to be added to CNBC's new primetime since the network announced it would be exploring new reality formats in primetime. Additionally, CNBC added four new unscripted projects to its development slate, including THE NEXT BIG BIG THING (working title) featuring music impresario Charlie Walk; MONEY TALK$ (working title), a look into the gritty world of sports gambling; LIQUIDATE YOUR LIFE (working title) a chance to start all over; and THE BIG FIX (working title) featuring America's turnaround king. The announcement was made today by Mark Hoffman, CNBC President and CEO, and Jim Ackerman, CNBC's SVP of Primetime Alternative Programming.
"The conflict between fear and greed and buy and sell plays out on our air everyday so there is great opportunity to extend those themes into primetime," said Hoffman. "Reality is ever-expanding and with our unique content focused on money, CNBC is well-positioned to influence the genre."
"CNBC is collaborating with some of the most creative minds in reality to develop primetime content that appeals to a broader audience yet still embodies the network's distinct brand and inherent themes," said Ackerman. "We're looking forward to launching our first two series in March and growing CNBC Prime in the months ahead."
CNBC Prime will consist of a mix of the new reality programming, CNBC's highly successful series produced exclusively for CNBC including "American Greed" and "Crime Inc." and a number of our distinctive in-house documentaries.
Starting this week, CNBC begins airing spots for CNBC Prime. For a sneak peek, visit: tv.cnbc.com
Produced by Endemol USA with Amber Mazzola as executive producer.
The network has greenlit "Treasure Detectives," a one-hour weekly show featuring world-renowned fakes and forgeries detective, Curtis Dowling, and his team of investigators who dig into the history of potentially counterfeit items using high tech science. In each episode, the "Treasure Detectives" team will meet collectors and verify the authenticity of collectibles, artwork and antiquities using innovative technology and street smarts to determine whether they're sophisticated forgeries or extremely valuable collectors' items…answers that could cost or earn owners a small fortune. They trace not just where an item came from, but how it was made…and in many cases, how it was faked.
THE CAR CHASERS
Produced by ITV Studios America in association with Leepson Bounds Entertainment.
Jeff Allen and Perry Barndt are gamblers…their game, classic and exotic cars. They travel the country looking to buy and sell cars. Whether it's a rare Shelby Mustang or a one-of-a-kind Bugatti, the key is buy low and sell high, something that doesn't always happen. Selling cars is a dangerous business…but perhaps there's no greater danger than negotiating with your own dad. Tom Souter, Jeff's dad, runs his own classic car dealership right around the corner from Jeff's shop in Lubbock, Texas. They are not just regular trading partners; they are trading partners hell-bent on one-upmanship. Tom says doing a deal with his son is like being locked in a closet with a porcupine, "it's gonna hurt but you know it won't kill you."
CNBC PROJECTS IN DEVELOPMENT:
THE NEXT BIG BIG THING (working title)
Produced by Original Media with Charlie Corwin as executive producer.
When Charlie Walk ran Columbia Records, he nurtured stars like Mariah, Bruce and Beyonce. He did it with great instincts and a flair for marketing. Now, he's taking those same skills and applying them to the world of start-ups. His company, JWalk, is a brand building company that test drives new businesses with seed money. Walk and his team tinker and tweak these new concepts in hopes of creating new vibrant businesses. Of course, finding the next big thing is never a sure thing.
MONEY TALK$ (working title)
Produced by Turn Left Productions with Todd Crites and Jackson Nguyen as executive producers.
"Money Talk$" takes viewers inside the world of sports betting, a world dominated by Steve Stevens. As owner of VIP Sports, a handicapping business in Las Vegas, Stevens has a stable of agents that keep the phone lines running 24/7. But Stevens himself remains the king, the top closer, the highest earner. He knows the games, he's got access to information and he delivers, for the gamblers who place a hundred dollars on a game to the whales who routinely wager six-figure bets. Stevens consults with the biggest sports betters in the world, including his good friend, the boxer Floyd "Money" Mayweather, who recently placed a million dollar bet on a college football game.
LIQUIDATE YOUR LIFE (working title)
Produced by Optomen USA with Ben Adler and Nicola Moody as executive producers.
Are you stuck in the wrong job? What would you do if you were given a chance to scrap it all and start over? Would you dump the suit and tie for flip flops and shorts and buy a bar on a Caribbean beach? Would you turn your back on the rat race to run a bed and breakfast in the country? "Liquidate Your Life" will allow average people to break the rut of their humdrum careers and jobs and reinvent themselves. With the help of two mentors – a business expert and a financial guru – families will see how every possession can be turned into working capital, which in turn could finance a brand new life. In the end, they'll have to decide if they're truly ready to liquidate their lives.
THE BIG FIX (working title)
Produced by THE Company with Justin W. Hochberg and Charlie Ebersol serving as executive producers.
Marcus Lemonis, self-made master of business turnarounds with a portfolio of over 100 successful companies, is doing something no one has ever done before. He's putting over $2 million of his own money where his big mouth is in order to turn around failing companies all across America. Marcus will make you an offer you can't refuse. And once he's inside your business, he'll do anything and everything to turn your business around. Even if it means firing the president, promoting your secretary or doing the work himself. If you have a business that's in trouble and think your management team can survive America's turnaround king, then you're ready for "The Big Fix."
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 390 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site athttp://www.nbcumv.com/mediavillage/networks/cnbc/