Instagram Ditches Changes to Advertising Policy
Congratulations Instagram users, your photos are safe from advertisers for the time being.
Facebook-owned Instagram will not be changing the advertising section of its terms of service and will revert to the original language which has been in place since 2010, Instagram's CEO Kevin Systrom said in a company blog post Wednesday night.
"Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work," Systrom said. (Read More: Instagram to Users: We Won't Sell Your Pics, but... )
The company's decision to not revise the advertising section of the terms of service follows a massive user backlash earlier this week after Instagram revealed new terms that stated advertisers could pay to use users' information for advertising. (Read More: Instagram Will Soon Be Able to Sell Your Pics, Info )
The exact statement that many users took issue with was as follows:
"Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you," Instagram stated in its revised policy changes, which were posted on its website."
Systrom claimed just because the proposed terms stated the company reserved the right to sell users' information for advertising didn't mean it intended to do so. He reiterated this in his latest statement.
"You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don't own your photos — you do," he said in his blog post.
—By CNBC's Cadie Thompson