CEO Pitch: 'Ads Suck'…We Make Them 'Suck Less'

Start-Up Promises To Make Ads Suck Less

Do you think ads suck? Nihal Mehta's start-up LocalResponse wants to change that. His company utilizes social media signals to make ads smarter, better targeted, and in the end content.

Serial entrepreneur Nihal Mehta has founded five start-ups to date, but he's hoping his latest enterprise is a game changer. Mehta's new business, LocalResponse, helps marketers respond instantly to consumers' real-time content on social networks Facebook, Twitter, Pinterest and Instagram.

He sent CNBC's "Power Lunch"a 60 second "Power Pitch" aimed at convincing a panel of experts that their start-up has what it takes to succeed

LocalResponse's "intent-based marketing" strategy allows companies to target the right ad, to the right consumer, at the right time. The founder's motto: "We think ads suck. We're here to make them suck less."

LocalResponse is not alone in the mobile ad market. There's a lot of competition from places like RadiumOne, 33Across and MillenialMedia to name a few. However, LocalResponse said it distinguishes itself by targeting the consumer to the right ad at the right time.

"We're true one-to-one targeting" says Mehta said. Other companies target ads using approximation, Mehta added, which he believes doesn't work.

The company, founded less than two years ago, boasts several billion impressions a month for major brands like Coca-Cola, GM, and Microsoft. It employs 27 people and has secured over $5 million in funding from venture capital firms Cava Capital, Vodafone Ventures and Verizon Investments.

Tune in:

Nihal Mehta joins "Power Lunch" Wednesday, January 9 at 1 p.m. ET.