UPDATE 1-Avis Budget enters car-sharing market with Zipcar buy
* Deal for about $500 million, or $12.25/share in cash
Offer at 49 percent premium
* Deal to add to Avis' earnings from the second year after closing
Jan 2 (Reuters) - Car rental company Avis Budget Group Inc said it will buy Zipcar Inc for about $500 million in cash to enter the fast-growing U.S. car-sharing market.
The offer of $12.25 per share is at a premium of 49 percent to Zipcar's Monday close.
"We see car sharing as highly complementary to traditional car rental, with rapid growth potential and representing a scalable opportunity for us as a combined company," Ronald Nelson, Avis' chief executive, said in a statement.
Rising gasoline prices have driven demand for car sharing, attracting car rental companies. Enterprise Holdings Inc, the largest U.S. car rental company, is also expanding aggressively in the car-sharing market.
However, Zipcar has struggled to grow its presence in smaller cities to counter the threat of a saturating market in bigger cities. It is also encountering increased competition from traditional car rental companies such as Hertz Global Holdings Inc and Enterprise.
The deal, expected to close in the spring of 2013, will add to Avis' earnings, excluding items, from the second year and is expected to generate between $50 million and $70 million in annual synergies.
Avis said it expects to fund the transaction primarily with available cash and additional debt. The company had cash and marketable securities of about $554 million as of Sept. 30.
Citigroup is advising Avis while Morgan Stanley is advising Zipcar on the transaction.
Zipcar's shares closed at $8.24 on the Nasdaq on Monday. Avis' shares closed at $19.82.