Check out which companies are making headlines before the bell on Friday:
Johnson & Johnson - The stock has been upgraded to "buy" from "neutral" at Deutsche Bank, which cites improving trends driven by new drugs and product diversification.
Lululemon - The apparel maker has been downgraded to "neutral" from "outperform" at Credit Suisse, which said product brand extensions haven't met with strong consumer response, suggesting slower growth in same-store sales.
Urban Outfitters - While downgrading Lululemon, Credit Suisse has upgraded Urban to "outperform" from "neutral," saying improved merchandise and price changes have expanded profit margins and boosted sales.
Citigroup - Goldman Sachs has added Citi to its "Conviction Buy" list, calling the bank its best large-cap restructuring pick. At the same time, Goldman removed JPMorgan Chase from the "Conviction Buy" list, although it still rates that stock a "buy."
Target - The retailer's shares have been upgraded to "buy" from "neutral" at Janney Capital, both on a valuation basis and on improving fundamentals.
Eli Lilly - The drugmaker said it anticipates profit of $3.75 to $3.90 per share for fiscal 2013, above current Street estimates of $3.71.
Finish Line - The athletic apparel retailer reported a breakeven third quarter, versus analysts' estimates of a $0.10 per share profit. The company said the quarter was "challenging" due to a shift in athletic footwear trends, along with a less-than-favorable response to its new e-commerce site.
Brunswick - Brunswick is planning to find a buyer for its Hatteras and CABO brands, and will take a $70 million to $80 million dollar fourth-quarter charge as a result. Those brands are makers of yachts and sport-fishing convertibles.
Coinstar - Chief Financial Officer J. Scott Di Valerio will become chief executive officer on April 1, succeeding the retiring Paul Davis.
Ford Motor - The automaker is paying off $592 million in debt, consisting of 7.5 percent notes due in June of 2043.
Intel, Advanced Micro Devices, Texas Instruments, other semiconductor makers - The Semiconductor Industry Association reported November sales were up 2 percent from a year earlier, the first year-over-year gain in 2012 for the semiconductor industry.
Royal Dutch Shell - The oil giant may come under investigation from Congress, with some members calling for a probe of the oil company's Arctic offshore drilling operations. That follows the incident in which a Shell oil drilling rig ran aground.
Wal-Mart Stores - The retailer is under fire from rivals over an ad campaign that claims better prices than competitors — rivals that it specifically names in those ads. The Wall Street Journal reported those competitors have complained to attorneys general in more than half a dozen states about those ads.
Avon Products - Bank of America/Merrill Lynch has upgraded Avon to "buy" from "neutral."
(Read More: See CNBC's Market Insider Blog)
—By CNBC's Peter Schacknow
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