Wal-Mart's recent price comparison advertisements may be enticing consumers, but the promotions are also angering competitors.
Toys "R" Us and Best Buy, two retailers targeted in the Wal-Mart ads, are taking action by making complaints to attorneys general in several states against the discount retailer.
Wal-Mart spokesperson Steve Restivo confirmed the retailer was contacted by Michigan, Illinois, Missouri and Pennsylvania regarding its rivals' complaints, but no legal action has been taken by any of the states or the retailers beyond letters and the conversations that were exchanged.
"We are confident in the legal, ethical and methodological standards associated with our local grocery basket and national price comparison ads," Restivo said. "Our ads are supported by a rigorous internal process to help ensure accuracy, which includes legal review and oversight as well as documentation supporting our statements about quantities and pricing....We know competitors don't like it when we tell customers to compare prices and see for themselves but we think consumers deserve every chance to find value."