Ultrabooks were all the rage last year at the Consumer Electronic Show, but a high price tag kept consumers away in 2012. Intel, though, seems determined to save the Ultrabook in 2013 by offering more features on the devices and slashing the price.
Intel's manufacturing partners will be rolling out dozens of new platforms this year priced below $750, Kirk Skaugen, general manager of Intel's PC client group, said at a press conference Monday at CES in Las Vegas. (Read More:
"What I think you are going to see by the end of this year is touch-based systems down at the $599 price point," said Kirk Skaugen, general manager of Intel's PC client group, at a CES press event Monday. "Remember a year and a half ago we were standing up here for and we were at $999, people were wondering if we were going to be at $699."
The boom in smartphones and tablets has no doubt weighed on PC makers as they struggle to revive the industry with ultra thin computers, but consumers have yet to really catch on. (Read More: Samsung to Widen Smartphone Gap With Apple This Year: Report )
Ultrabook shipments fell short of expectations in 2012, according to the analyst firm IHS. The firm slashed its shipment forecast for the devices in October from 22 million for 2012 to 10.3 million and lowered its outlook for shipments in 2013 to 44 million from its previous estimate of 61 million.