To say there's a lot of clutter at CES is an understatement. There are 3,000 companies presenting 20,000 products. So tech and gadget brands are turning to the fail-safe solution for drawing attention: big-name celebrities. This year CES features more musical artists than ever.
It's a combination of tech titans aligning themselves with mega music stars-- like Qualcomm bringing Maroon 5 on stage; The Killers performing at AT&T's hackathon; and artists who have launched their own products. Curtis Jackson, aka "50Cent," is here promoting his SMS Audio headphones. Will.I.am, is promoting his new iPhone camera case accessory with a slide-out keyboard.