There's something big happening in tech right now. Really big. According to Barclays Senior Analyst Ben Reitzes it could be bigger than the PC revolution.
In a live interview on CNBC's Halftime Report, Reitzes said watch what happens with smartphone apps - how they're used and what they do.
It's changing rapidly. And what they're capable of could be life changing.
"Apps can allow your smartphone to act as controllers for your TV, a controller for your appliances. They can even interact with your car – and these are the early innings."
Ultimately Reitzes expects that you'll be able to do all kinds of things that you can't even imagine – all with the tap of an app.
Of course that begs the question – which stock wins to this kind of sea change.
Currently, the short answer is Apple, according to Reitzes.
According to recent estimates Apple has about 700,000 apps. And although Android has about the same number, "The Apple eco-system has proven time and again to be the most monetizable eco-system– that bodes well for them (as apps take off)," said Reitzes
However, the analyst concedes that rivals such as Samsung have gotten very aggressive. If Apple wants to dominate, he says 'they have to get on it.'
Reitzes currently has a $740 price target on Apple. And although Reitzes reduced his price target earlier in the week, his outlook remains relatively bullish and he's reiterated his 'Overweight' rating.
"I'd stick with Apple down here," he said.
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Traderdisclosure: On January 11, 2013, the following stocks and commodities mentionedor intended to be mentioned on CNBC's "Fast Money" were owned by the"Fast Money" traders; Jon Najarian is long RIMM CALLS; Jon Najarianis long call spreads in DNB; Jon Najarian is long call spreads in LVS; JonNajarian is short HLF 40 straddles; Stephen Weiss is long M; Stephen Weiss islong BAC; Stephen Weiss is long JPM; Stephen Weiss is long C; Stephen Weiss islong FB; Stephen Weiss is long TBF; Joe Terranova is long VRTS; Joe Terranovais long XOM; Joe Terranova is long AAPL; Joe Terranova is long SWN; JoeTerranova is long GS; Joe Terranova is long MS; Joe Terranova is long DELL; JoeTerranova is long GLW
For Ben Reitzes
Barclays Bank PLC and/or an affiliate is a market-maker and/or liquidityprovider in securities issued by Apple, Inc. or one of its affiliates: AAPL
Barclays Bank PLC and/or an affiliate has received compensation for investmentbanking services from Apple, Inc. in the past 12 months: AAPL
Barclays Bank PLC and/or an affiliate trades regularly in the securities ofApple, Inc: AAPL
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Apple, Inc. is, or during the past 12 months has been, an investment bankingclient of Barclays Bank PLC and/or an affiliate: AAPL
Apple, Inc. is, or during the past 12 months has been, a non-investment bankingclient (securities related services) of Barclays Bank PLC and/or an affiliate:AAPL