Bentley is unveiling a new convertible on Monday at the Detroit Auto Show, where the company's president and COO Christophe Georges said in a "First on CNBC" interview that "people are willing again to reward themselves."
"We are emerging quite strong in America," he said on "Squawk Box." Bentley's U.S. sales increased 23 percent last year.
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Bentley Motors hopes its new Continental GT Speed will inspire sales this year. The two-door, British speedster has a hard top and goes zero to 60 miles an hour in 4.1 seconds. Deliveries are set to begin in June.
Georges told CNBC that his business is about confidence. "It's always about the economy going a little bit better — recovering at a slow pace but still recovering. And people are willing again to reward themselves."
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