NBC's Golden Globes award broadcast was a real winner—it was the highest rated since 2007, bringing in nearly 20 million viewers. And in the crucial 18 to 49 year-old demographic, ratings grew 28 percent. NBC, which broadcasts the show, will benefit from the surge in viewers, and the fact that the show, hosted by Tina Fey and Amy Poehler, will prove a successful launch pad for NBC's shows and its sister studio Universal's films, which advertised during the broadcast.
So who else won? Each gold statuette meant free advertising to those 20 million viewers, which has the potential to drive ticket sales for movies, and ratings for TV shows. Homeland, which is produced by Fox (NWS) and airs on CBS' Showtime (CBS), swept the TV awards. Universal's Les Miserables won more than any other film-- Best Picture, Best Actress and Best Actor. But Sony brought home more wins than any other studio—including Jessica Chastain's win for Best Actress and Best Foregin Film with 'Amour.'