Facebook's Big Announcement
1:58 PM/ET: Zuckerberg doesn't deny the privacy question, says we know that's "going to be one of the big questions people have." But he adds that nothing will be visible now thta wasn't visible before.
Check out Facebook.com/graphsearch
Don't get too excited, Zuckerberg says this is *really* a beta test-- no word on whether people be able to build this into api.
The ad question!
"This could potentially be a business over time but for now we're focusing on building out the user experience" Zuck says. "We have had sponsored search results for a while and that extends quite nicely but we haven't done anything for this release."
Only a few thousand people will have access at first, unclear how quickly it'll roll out. Next priority is launching for mobile.
1:53 PM/ET: Zuck says tomorrow will be are "Mobile, all languages,"-- that means NO mobile graph search for now. Will start a BETA roll out today.
Here comes a schmaltzy video about graph search, with some music from Sigur Ros and lots of video and photos-- friends who like dancing... Etc.
Raising my hand, dying toask a question about ads!
1:50 PM/ET: Zuckerberg is back and says "this is really neat stuff" and stresses that this is really early days, and the product is still in the works.
He says "any time we roll out a new way to get information, people ask which pieces of content will people be able to see." So the new tools shoe you exactly what you're sharing. But building the privacy tools aren't enough, now Facebook will put "encouragement" on the home page to review what you're sharing to allow people to "bulk untag."
Wait-there's one more thing!
FB has a partnership with BING in case there's nothing that fits queries from graph search. Here's Bing powered web search-- and yes SPONSORED results-- ads, on the right side of the page!
1:45 PM/ET: Here comes another privacy speech.
They get that people will be concerned about what shows up in search results, so now they're returning to privacy results. Facebook recently updated its tools so you can see what info--photos etc-- are public, or available only to friends, or friends-of-friends. Now we're seeing how you can tell friends to take down embarrassing photos and can untag yourself.
1:42 PM/ET: Ok so here's the list of companies Facebook is trying to take on with this news: Google, Yelp (restaurant, doctor search), LinkedIn (search for people with certain career history or skills), Angies List (service search), and even IAC's Match.com (search for single friends-of-friends by city).