CEO Elias Roman thinks his start up Songza has what it takes to go head-to-head with music heavyweights Pandora, Spotify and Apple's iTunes. And some big names in venture capital agree with him ... to the tune of $12 million.
Songza is a music streaming service that aims to provide what Roman calls a "soundtrack for your life," matching curated playlists to the time of day, day of the week, your taste in music and what you're doing while you're listening (i.e. waking up, working out, eating dinner, etc.).
He appeared on CNBC's "Power Lunch," which gives CEOs a chance to make a 60 second "Power Pitch" aimed at convincing a panel of experts that their startup has what it takes to succeed.