GO
Loading...

Power Pitch

Power Pitch: Songza

Songza Profile

What is the mission of your company?

Songza's mission is to make the things you do every day better. We do that by matching your situational context (i.e. what you're doing right now) with an expertly-curated playlist that will enhance it).


Explain your business model - how do you make money?

Songza makes money in three ways right now: 1) display ads on web and mobile 2) sponsored, branded playlists that involve our team of music experts working with brands to create perfect playlists that make something their audience does every day better (it could be cleaning, sleeping, cooking, working out, waking up, entertaining, etc.) 3) we have created a platform that companies can build on top of to offer a co-branded version of Songza tailored to their audience (see BlackPlanet for an example).


Who do you compete with in this space and how are you different?

Other services in the music space, like Pandora and Spotify, focus on access to music: tell them the name of the artist, song, or album that you want, and they'll give you access to that and music similar to it. We don't believe 'access' is the key consumer pain point. We think the unanswered question is "With 20,000,000 songs one click away, what should I listen to right now?" More importantly, we recognize that for most people, listening to music isn't actually an activity. Rather, it's something that they leverage, in the background, to enforce a mood or change a mood - to make them run faster or entertain better. By getting to the heart of that (i.e. curating a soundtrack to your life based what you are actually doing and our expert-curation), we provided an easier and more fulfilling experience.


Where are your headquarters?

Long Island City, NY. Right near the Pepsi-Cola sign.

Number of full-time employees?

10.

Year Founded?

We started working on Songza full time in September of 2010.

Funds Raised?

Approx. 12 Million


Key Investors?

Amazon.com, William Morris Endeavor, Troy Carter (Lady Gaga's manager), John McAteer (Managing Director, US Sales @ Google), Brian Lee (co-founder, ShoeDazzle, LegalZoom, Honest Co.), Geoff Judge (co-founder, 24/7 Real Media), Metamorphic Ventures, Deep Fork Capital.


Prior experience

We founded AmieStreet.com in 2006 from our dorm rooms at Brown. We sold AmieStreet.com's brand and customer base to Amazon in 2010 to focus on Songza.


Featured

Contact Power Pitch

Owning It: Small Business

The Power Pitch

  • CNBC's "Power Lunch" is giving CEOs a chance to make a 60 second "Power Pitch" aimed to convince a panel of experts that their start-up has what it takes to succeed.

Power Lunch

  • Alibaba Group signage at the New York Stock Exchange during IPO, September 19, 2014.

    Alibaba shares hit the market Friday amid much hype, but two pros are warning investors to stay away from the Chinese e-commerce giant.

  • CNBC's Josh Lipton reports from Palo Alto, California, where hundreds of Apple fans lined up to buy the new iPhones. Tim Cook's CEO says he has both the iPhone 6 and 6 Plus.

  • Barry James of James Advantage Funds, thinks investors should let the froth die in Alibaba before getting in; and Michael Crofton, Philadelphia Trust Company CEO,

Technology

Small Business

  • The words 'Made in USA' are displayed on the label on a pair of denim jeans.

    As Alibaba began trading on the NYSE Friday, founder of the e-commerce giant Jack Ma acknowledged the company's commitment to smaller merchants in a CNBC interview.

  • Tim Cook announced Apple Pay during a company special event at the Flint Center for the Performing Arts on Sept. 9, 2014 in Cupertino, California.

    As fans pocket new iPhone 6 models, they'll now have Apple Pay. Will consumers and merchants adopt the new payment technology?

  • A new survey has found 10 percent of American workers have showed up to their jobs high. Are you surprised? Here’s what employers can do about it.