Nihal Mehta, CEO, LocalResponse
What is the mission of your company?
LocalResponse helps marketers respond to real-time consumer intent.
Explain your business model - how do you make money?
Ad network: CPM and CPC ad units sold both brand direct and to agencies
Who do you compete with in this space and how are you different?
RadiumOne, 33Across, MillennialMedia --> localresponse has a unique data set that allows us to target the right ad, to the right consumer, at the right time (vs other folks in social targeting that target ads using an 'approximation')
Where are your headquarters?
Number of full-time employees?
Cava Capital, Vodafone Ventures, Verizon Investments, Metamorphic Ventures, Extreme Venture Partners, Jim Pallotta and others
With over 13 years experience in innovating marketing technologies through founding five startups to date, Nihal Mehta, is a noted expert in the emerging adoption of mobile technologies for media properties and consumer brands. Named a top "NYC tech influencer" by VentureBeat in 2012, one of the "25 People Every New Founder Should Meet in New York Tech" and a top "25 Up-And-Coming Startup CEO in New York" in 2012 by Business Insider, a 2012 AlwaysOn "Power Player NYC," a top 10 NYC 'Game Changer' in the 2010 New York Enterprise Report, one of twenty RCR Wireless News 'Mobile Movers and Shakers' in 2008, a BusinessWeek 'M-Commerce Baron' in 2006 and named one of AdAge's 'Top 20 Marketers in Their 20s' in 2005, Nihal is currently CEO and co-founder of LocalResponse, Inc. which helps marketers respond to real-time consumer intent. Prior to LocalResponse, (which pivoted from buzzd, a leading real-time city guide), Nihal founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which he sold to Omnicom (NYSE: OMC) in 2005. Nihal is also a Founding General Partner at the world's first venture fund focused on mobile startups, ENIAC ventures; a Founding Partner of the India Internet Group which incubates and invests in Indian startups; and is an active angel investor including investments/advisories in Admob (sold to Google), Greystripe (sold to Valueclick), Movoxx (sold to Adenyo). Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science.