KANSAS CITY, Mo., Jan. 17, 2013 (GLOBE NEWSWIRE) -- In honor of its 20th anniversary, Kansas City air-roasted coffee company The Roasterie has launched The Roasterie Adventure, a photo contest in which participants are entered to win trip for two for coffee bean-picking in Costa Rica.
The Roasterie Adventure asks participants to submit a photo that portrays the Roasterie brand in day-to-day life (through the Roasterie name, logo, product, café, factory or other representation). After submitting, participants must encourage their friends, family members and loved ones to publically vote for their photo. The fourteen photos with the most votes (plus an extra winner from The Roasterie's recent Mug Shot Photo Contest) will advance to the semifinal round. A final winner will be selected by The Roasterie staff, including Bean Baron Danny O'Neill, in July of 2013.
"There are thousands upon thousands of people who have, in some way, been touched by Roasterie coffee in the past 20 years," says Danny O'Neill, The Roasterie Bean Baron. "From first-time meetings to important interviews, even proposals that have taken place in our own cafés! Drinking coffee is an experience and we want people to share their favorites with us. We want consumers—whether they're Roasterie customers or coffee fanatics—to celebrate 20 years of coffee experiences with us."
Every two weeks, one semifinalist will be selected by online popular vote. In the first week, three semifinalists will be selected, including one winner from The Roasterie Mug Shot Photo Contest and two from The Roasterie Adventure campaign. Now that The Roasterie Adventure has been running for over two weeks, the Kansas City coffee company has announced its first Roasterie Adventure semifinalists, one of whom is Amanda Loftin of Shawnee, Kansas.
"I've always been a huge fan of The Roasterie," explains Loftin. "It's my dad's favorite coffee and I always give him a few bags of coffee for Christmas. I took a tour of The Roasterie a few weeks back and heard about The Roasterie Adventure photo contest. It was opportunity I couldn't pass up."
Loftin's photo, which portrays her son, Dakota in front of The Roasterie mural in downtown Kansas City, was taken when Amanda and her family drove 20 minutes from Shawnee to KC for lunch with a friend. Out of pure coincidence, Loftin had brought her camera and decided to capture some memories with her children in the city they love.
"We have raised two children and a product of that was been a lack of time and money to take vacation," explains Loftin. "Costa Rica is a place my husband and I have always wanted to go. I'm a nerd—I want to see where my coffee comes from!"
In addition to naming Amanda Loftin as one of the first semifinalists, The Roasterie has also named two other semifinalists. The first, Holly Urkevich, the winner of The Roasterie Mug Shot Photo Contest as well as Sara Danner, a Raytown resident who currently works as a barista at the Sprint Headquarters in Overland Park, Kansas.
"I am obsessed with coffee," Danner explains. "It sounds cliché, but going to Costa Rica would be a dream come true. I love to soak up any knowledge of coffee that I can. I'm an encyclopedia for coffee!"
"This Costa Rica trip is very special and unique to me because it's the place where the coffee journey began, way back as a high school foreign exchange student picking coffee with my friends," says O'Neill. "We will have the chance to meet farmers who produce some of the world's best coffee in one of the prettiest countries on the planet. The sunshine, mountains, rainforest, children, friends, farmers...it just doesn't get any better than this combination. We are surrounded by farmers who love how we roast their coffee and how we do business. In some cases, our relationships with these farmers go back nearly 15 years! In addition to bean picking, we will also stop at preschools that we help support and see firsthand how we've been able to make a difference. It's going to be an extraordinary trip that will likely be transformative in the life of The Roasterie Adventure winner."
The Roasterie Adventure will run from January 1, 2013 until June 30, 2013. Roasterie advocates and coffee fanatics everywhere are encouraged to upload their favorite Roasterie moments via photo at TheRoasterieAdventure.com. Additionally, individuals are encouraged to participate by voting on their favorite photos here.
About The Roasterie
The Roasterie is a specialty coffee company based in Kansas City, Missouri. The Roasterie imports 100 percent Arabica Specialty Grade coffees from more than 31 different producing countries. Danny O'Neill started The Roasterie, Inc. in the basement of his home in Brookside, a neighborhood in Kansas City, on Nov. 4, 1993. He traveled and learned about coffee from around the world before beginning his own coffee company. The Roasterie opened its first café in October 2005 in the Kansas City Brookside neighborhood. A second café location was opened in Leawood, Kansas, in October 2010. At the Best of Panama Cupping Event in 2004, The Roasterie received a high score of 95.6 from the international coffee cuppers jury. They set what some deemed a world record price for green coffee by purchasing it for $21.00 per pound. During 2010, seven of The Roasterie's coffees received a ranking of 90 or higher on CoffeeReview.com, which is the premier international coffee-buying guide. Also in 2010, The Roasterie was named one of the Top 10 Small Businesses by the Greater Kansas City Chamber of Commerce.
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The following files are available for download:
|[Image]||Holly Urkevich's winning Mug Shot photo.|
|[Image]||Semifinalist Sara Danner captures her favorite Roasterie moment at Loose Park.|
|[Image]||Semifinalist Amanda Loftin's son, Dakota, poses in front of The Roasterie mural.|
Source: The Roasterie