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Women, Wine, and the NRA

The NRA Wine Club.
Source: nrawineclub.com/
The NRA Wine Club.

Praise the Merlot and pass the ammunition.

The NRA has a wine club. No, really.

"Now you can support the 2nd Amendment with every wine you buy," said the club's webpage.

Selections cover a variety of varietals and price points, with everything from the 2010 Purple Cowboy Night Rider Merlot from Paso Robles for $12.99 to a 2003 Moet et Chandon Dom Perignon French Champagne for $139.99. Sound weird? Well, if you're going to go hunt for dinner, maybe you want it paired with the right wine.

Why no beer?

Membership in the NRA has skyrocketed in the face of threatened gun restrictions after the shootings in Newtown, CT, and the organization has been under political fire. You don't have to be an NRA member to join the wine club, but part of the club membership fees and wine purchase profits go to support the organization. (Read More: School Massacre Motive Still Eludes Police, World)

Perhaps this is a way for the NRA to attract more female members. Married female members. An article in Psychology Today noted women start drinking more after they get married, while men start drinking less. The news is not quite as disturbing as it sounds. Researchers note wives increase their alcohol consumption because they're now living with men, who generally drink more. Husbands start drinking less because they're now living with women, who generally drink less.

That's what we call equilibrium, and I'll drink to that. Where did I put that bottle of 2010 Purple Cowboy Night Rider? (Read More: NRA Rolls Out Shooting App on Apple's iPad, iPhone)

—By CNBC's Jane Wells; Follow her on Twitter: @janewells

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  • Based in Los Angeles, Jane Wells is a CNBC business news reporter and also writes the Funny Business blog for CNBC.com.

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