Yahoo's Mayer Looks for Growth in Mobile
Yahoo CEO Marissa Mayer is confident that her company will be able to capitalize on the explosion in mobile communication, saying Yahoo will focus on strong partnerships with Apple, Google and Facebook.
"The nice thing at Yahoo is we have all of the content that people want on their phones. We have these daily habits. Whenever you're dealing with a daily habit, and really providing a lot of value around it,there's an opportunity," Mayer said at the World Economic Forum in Davos,Switzerland on Friday.
"There's really an opportunity for strong partnerships. That's what we'll be focused on. So we work with for example Apple and Google in terms of the operating system. In terms of the social network we have a strong partnership with Facebook," she said.
She played down mobile privacy concerns, saying it would always be "something users should consider."
"But I also think that privacy is always a trade-off. When you give up some of your personal information, you get some functionality in return. It's really about making those trade-offs in a very informed way," she said.