2. Fanfare Mobile Crafts Crafty App: With more than 2,000 breweries operating in the United States, consumers have never had more choices when it comes to beer. From regular seasonal releases to special offerings by their favorite craft brewers, it is a challenge to stay up to date or know when and where to find a favorite brew. Fanfare Mobile hopes to change that. The company has created an app that sends "targeted alerts [that] allow the craft beer fan to opt-in to their favorite styles, breweries or specific beers at their favorite business. When the beer they're interested in is available, they receive a message on their mobile phone." Beer consumers aren't the only one that benefits. Bars, breweries and liquor stores can now send targeted messages to reach interested consumers and can track which beers are most popular with their customers.
3. Bud v. Budvar: It's the brewing industry's version of the 100 Years' War. At issue, who has the right to the "Bud" trademark registration in the European Union. On one side is Anheuser-Busch InBev, the world's largest brewer and maker of the world-wide brand Budweiser beer. On the other side is Czech company Budejovicky Budvar.
Founded in 1895, Budvar argues that only beer brewed in its part of the Czech Republic can be called Budweiser. But Anheuser-Busch counters it first began using the Budweiser name 19 years before Budvar existed, in 1876.
Over the years the right to the Bud trademark in Europe has switched back and forth between the two companies as various courts have made different legal rulings. The current round belongs to Anhueser-Busch InBev, after a EU court rejected Budvar's latest trademark claim. Budvar said it is considering an appeal to the EU's highest court.
4. No Sign of Slowing in Craft Beer Market: The continued year-over-year growth of craft beer continues to be one of the biggest stories in the beverage industry. A report released this week indicates there is still plenty of room to run. As written up on Brewbound.com: "The report reveals that sales of craft beer more than doubled from $5.7 billion in 2007 to $12 billion in 2012. And the upward trend shouldn't stop there; Mintel also forecasts that by 2017, craft beer sales will reach $18 billion."