GO
Loading...

Disrupting Home Decor

West Elm, Crate & Barrel, and Restoration Hardware watch out. Since founding One Kings Lane in 2008, the home decor e-retailer has raised more than $110 million dollars, grown to more than 6 million users, and employs 300 people. CEO Doug Mack asserts "we're one of the fastest growing e-commerce companies ever." Key investors include Kleiner Perkins Caufield & Byers, First Round Capital, and Greylock Partners.

Vote
Vote to see results
Total Votes:

Not a Scientific Survey. Results may not total 100% due to rounding.

One Kings Lane is an online marketplace focused solely on home decor. Customers can sign up to become a member and receive daily emails about the latest curated collection of products.

Unlike traditional retail, their "shelves" change every day. One Kings Lane has about 100 merchants who work closely with dealers and designers to find items to include in their curated sales. Mack notes, "Each day, we launch up to 2,000 new products on the site to keep it fresh and interesting."

One Kings Lane's growth rate is fueled by customer loyalty. 75% of purchases are made from repeat shoppers. Mack explains they achieve this by "providing consumers fundamentally better choices on home decor products than what they can find at traditional retail."

Mack is not new to the venture world. Before launching One Kings Lane, he was the CEO and Co-Founder of Scene7 and sold the company to Adobe in 2007.

Tune In: Power Lunch at 1pm ET on Wednesday January 30th

Featured

Contact Power Pitch

Owning It: Small Business

The Power Pitch

  • CNBC's "Power Lunch" is giving CEOs a chance to make a 60 second "Power Pitch" aimed to convince a panel of experts that their start-up has what it takes to succeed.

Power Lunch

  • CNBC's Tyler Mathisen, Kayla Tausche, and Morgan Brennan, looks at today's "Power Lunch" stories, including the wage fight among fast food restaurant employees, and the pot legalization debate.

  • Among those worth $5 million or more, 15 percent own private equity now, according to Spectrem Group, which is way up from 2007, with CNBC's Robert Frank.

  • Hardeep Walia, Motif Investing co-founder, says climate change, despite the naysayers, is getting worse. He advises investors on two approaches to profiting from the trend, or shorting the climate change motif.

Technology

Small Business