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Michael Bay: How I Pick Winning Projects

Michael Bay, the iconic director of blockbuster hits like "Transformers," "The Rock" and "Armageddon" sits down with CNBC's Julia Boorstin to talk about his approach to filmmaking, his perspective on the stock market and his partnership with Pepsico's Doritos on a Super Bowl ad competition.

This is a web extra interview you'll only see on CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.